More resources from TVision
Research from TVision and DV shows CTV Ad Attention is on the rise. A new report helps advertisers identify the best CTV opportunities across dayparts and pods.
Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year-old viewers
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.