More resources from TVision
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.
TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too.
TVision announced an agreement for Kargo to use TVision’s CTV Campaign Measurement to optimize CTV campaigns for brand clients.