--- title: The Top CTV Shows in January 2022 description: The CTV Shows That Captured Attention in January 2022 image: https://www.tvisioninsights.com/hubfs/boba.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) # The Top CTV Shows in January 2022 February 20 Below we feature several important metrics for TVision's clients that are interested in understanding how and where viewers engage with CTV: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories. What engaged viewers best in January 2022 on CTV? "Cobra Kai" which captured the largest share of time spent in the month - a high 15%. Netflix dominated in January with new seasons of several high profiles shows, not just "Cobra Kai", but also "Ozark", "Stay Close" and "The Witcher". Viewers interested in more family friendly programming co-viewed Disney+ hits like "Welcome to Earth" and "Book of Boba Fett". If you want to learn more about the top shows on [Broadcast and Cable for January 2022](https://www.tvisioninsights.com/resources/january-2022-top-shows), check out this list. ## Top CTV Programs, by Share Time of Spent **Share of Time Spent** ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming. Netflix, with its massive reach and scale typically posts several shows each month to our Top Share of Time Spent list, and this month is no different with five programs on the list. ![Cobra Kai](https://www.tvisioninsights.com/hubfs/Cobra%20Kai.png) ### Cobra Kai | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 15% | ![stayclose](https://www.tvisioninsights.com/hubfs/stayclose.jpeg) ### Stay Close | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 11% | ![ozark1](https://www.tvisioninsights.com/hubfs/ozark1.jpeg) ### Ozark | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 11% | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) ### Archive 81 | Application: | ![1280px-Apple_TV_Plus_Logo.svg-1](https://www.tvisioninsights.com/hubfs/1280px-Apple_TV_Plus_Logo.svg-1.png) | | --- | --- | | Share of Time Spent | 7% | ![thewitcher-2](https://www.tvisioninsights.com/hubfs/thewitcher-1.jpeg) ### The Witcher (S2) | Application: | ![Netflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 6% | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## Top CTV Programs, by Co-Viewing Rate **Co-Viewing Rate** refers to the number of episode views with more than one person in front of the screen. Family-friendly fare always does well for co-viewing and that's why it's no surprise to find two Disney+ entries on the list, The Book of Boba Fett and  Welcome to Earth.  ![hilda](https://www.tvisioninsights.com/hubfs/hilda.jpeg) ### Hilda and the Mountain King | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Co-Viewing Rate | 83% | ![earth](https://www.tvisioninsights.com/hubfs/earth.jpeg) ### Welcome to Earth | Application: | ![BitmapDisney](https://www.tvisioninsights.com/hubfs/Platform%20Icons/BitmapDisney.svg) | | --- | --- | | Co-Viewing Rate | 76% | ![safe](https://www.tvisioninsights.com/hubfs/safe.jpeg) ### Safe | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Co-Viewing Rate | 75% | ![boba](https://www.tvisioninsights.com/hubfs/boba.jpeg) ### The Book of Boba Fett | Application: | ![DISNEY PLUS LOGO-1](https://www.tvisioninsights.com/hubfs/DISNEY%20PLUS%20LOGO-1.png) | | --- | --- | | Co-Viewing Rate | 68% | ![Cobra Kai](https://www.tvisioninsights.com/hubfs/Cobra%20Kai.png) ### Cobra Kai | Application: | ![NETFLIX](https://www.tvisioninsights.com/hubfs/NETFLIX.png) | | --- | --- | | Co-Viewing Rate | 67% | Check Your Brand’s Ad Engagement Data Or try these: [Geico](https://www.geico.com/), [Amazon](https://www.amazon.com/), [Progressive](https://www.progressive.com/), [State Farm](http://www.statefarm.com/), [T-Mobile](https://www.t-mobile.com/) ## Top CTV Programs, by Binge Rate **Binge Rate** measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. In the winter months, we all love a good binge-worthy show and this list is sure to please anyone looking for a good session on the couch. Typically shorter, lighter, episodic content does well for binging and this list is no different.  ![the woman ](https://www.tvisioninsights.com/hubfs/the%20woman%20.jpeg) ### The Woman in the House Across the Street from the Girl in the Window | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 60% | ![youngjustic](https://www.tvisioninsights.com/hubfs/youngjustic.jpeg) ### Young Justice | Application: | ![HBO MAX-1](https://www.tvisioninsights.com/hubfs/HBO%20MAX-1.png) | | --- | --- | | Binge Rate: | 54% | ![sexlives](https://www.tvisioninsights.com/hubfs/sexlives.jpeg) ### The Sex Lives of College Girls | Application: | ![HBO MAX-1](https://www.tvisioninsights.com/hubfs/HBO%20MAX-1.png) | | --- | --- | | Binge Rate: | 52% | ![rebelde](https://www.tvisioninsights.com/hubfs/rebelde.jpeg) ### Rebelde | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Binge Rate: | 51% | ![afterlife](https://www.tvisioninsights.com/hubfs/afterlife.jpeg) ### After Life | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 49% | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## Top CTV Programs, by Attention Index **Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month. Attention to visible measures how attentive viewers are while in the room when content is being streamed. Viewer's were super engaged with the latest season of Money Heist.  Top CTV Programs, by Attention Index ![Money Heist (S5).jpg](https://www.tvisioninsights.com/hubfs/Money%20Heist%20(S5).jpg.png) ### Money Heist | Application | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Attention Index | 152.8 | ![download (2)](https://www.tvisioninsights.com/hubfs/download%20(2).jpeg) ### Station Eleven | Application | ![HBO MAX-1](https://www.tvisioninsights.com/hubfs/HBO%20MAX-1.png) | | --- | --- | | Attention Index | 150.3 | ![midnight](https://www.tvisioninsights.com/hubfs/midnight.jpeg) ### Midnight Asia: Eat, Dance, Dream | Application | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Attention Index | 149.9 | ![joemontana](https://www.tvisioninsights.com/hubfs/joemontana.jpeg) ### Joe Montana: Cool Under Pressure | Application | ![peacock](https://www.tvisioninsights.com/hubfs/Platform%20Icons/peacock.svg) | | --- | --- | | Attention Index | 146.2 | ![searchparty](https://www.tvisioninsights.com/hubfs/searchparty.jpeg) ### Search Party | Application | ![HBO MAX-1](https://www.tvisioninsights.com/hubfs/HBO%20MAX-1.png) | | --- | --- | | Attention Index | 143.6 | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## More resources from TVision [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)