The Top CTV Shows in January 2022

February 20

Below we feature several important metrics for TVision's clients that are interested in understanding how and where viewers engage with CTV: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories.

What engaged viewers best in January 2022 on CTV? "Cobra Kai" which captured the largest share of time spent in the month - a high 15%. Netflix dominated in January with new seasons of several high profiles shows, not just "Cobra Kai", but also "Ozark", "Stay Close" and "The Witcher".

Viewers interested in more family friendly programming co-viewed Disney+ hits like "Welcome to Earth" and "Book of Boba Fett".

If you want to learn more about the top shows on Broadcast and Cable for January 2022, check out this list.

Top CTV Programs, by Share Time of Spent

Share of Time Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.

Netflix, with its massive reach and scale typically posts several shows each month to our Top Share of Time Spent list, and this month is no different with five programs on the list.

Cobra Kai

Cobra Kai

Application: huluNetflix
Share of Time Spent 15%
stayclose

Stay Close

Application: huluNetflix
Share of Time Spent 11%
ozark1

Ozark

Application: huluNetflix
Share of Time Spent 11%
huluNetflix

Archive 81

Application: 1280px-Apple_TV_Plus_Logo.svg-1
Share of Time Spent 7%
thewitcher-2

The Witcher (S2)

Application: Netflix
Share of Time Spent 6%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

Top CTV Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Family-friendly fare always does well for co-viewing and that's why it's no surprise to find two Disney+ entries on the list, The Book of Boba Fett and  Welcome to Earth. 

hilda

Hilda and the Mountain King

Application: huluNetflix
Co-Viewing Rate 83%
earth

Welcome to Earth

Application: BitmapDisney
Co-Viewing Rate 76%
safe

Safe

Application: huluNetflix
Co-Viewing Rate 75%
boba

The Book of Boba Fett

Application: DISNEY PLUS LOGO-1
Co-Viewing Rate 68%
Cobra Kai

Cobra Kai

Application: NETFLIX
Co-Viewing Rate 67%
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

Top CTV Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

In the winter months, we all love a good binge-worthy show and this list is sure to please anyone looking for a good session on the couch. Typically shorter, lighter, episodic content does well for binging and this list is no different. 

the woman

The Woman in the House Across the Street from the Girl in the Window

Application: huluNetflix
Binge Rate: 60%
youngjustic

Young Justice

Application: HBO MAX-1
Binge Rate: 54%
sexlives

The Sex Lives of College Girls

Application: HBO MAX-1
Binge Rate: 52%
rebelde

Rebelde

Application: huluNetflix
Binge Rate: 51%
afterlife

After Life

Application: huluNetflix
Binge Rate: 49%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

Top CTV Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.

Attention to visible measures how attentive viewers are while in the room when content is being streamed. Viewer's were super engaged with the latest season of Money Heist. 

Top CTV Programs, by Attention Index
Money Heist (S5).jpg

Money Heist

Application huluNetflix
Attention Index 152.8
download (2)

Station Eleven

Application HBO MAX-1
Attention Index 150.3
midnight

Midnight Asia: Eat, Dance, Dream

Application huluNetflix
Attention Index 149.9
joemontana

Joe Montana: Cool Under Pressure

Application peacock
Attention Index 146.2
searchparty

Search Party

Application HBO MAX-1
Attention Index 143.6

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

More resources from TVision
Blog Insights
Who's Paying Attention to Political Ads Right Now?
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.
Read More
Insights
2024 Super Bowl: The Top Ads For Viewer Attention
TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too.
Read More
Blog
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision announced an agreement for Kargo to use TVision’s CTV Campaign Measurement to optimize CTV campaigns for brand clients.
Read More
The TV and CTV Attention Report
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile