Below we feature several important metrics for TVision's clients that are interested in understanding how and where viewers engage with CTV: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories.
What engaged viewers best in January 2022 on CTV? "Cobra Kai" which captured the largest share of time spent in the month - a high 15%. Netflix dominated in January with new seasons of several high profiles shows, not just "Cobra Kai", but also "Ozark", "Stay Close" and "The Witcher".
Viewers interested in more family friendly programming co-viewed Disney+ hits like "Welcome to Earth" and "Book of Boba Fett".
If you want to learn more about the top shows on Broadcast and Cable for January 2022, check out this list.