It's an amazing time to be a television viewer, with many strong options for captivating and engaging programming across the streaming universe. In this post, we feature several important metrics for TVision's clients that are interested in understanding how and where viewers engage with CTV: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories
What engaged viewers best in December of 2021? "The Witcher," which captured the largest share of time spent in the month - posted two seasons in the top 5. It was another thriller though, "Evil," on Paramount+ that captured attention best in the month.
Viewers interested in more-family programming headed over to Disney+ for Marvel programming like "Hawkeye" (2nd in Share of Time Spent) and "Spidey and his Amazing Friends." The cartoon captured the top spot for co-viewing.