The list recognizes the programs, apps and creative that broke through to best engage television-viewing audiences.
2021 was, in many ways, a transformational year in television. Pandemic challenges of 2020 gave way to new opportunities for the industry, including a much larger opportunity on CTV for new apps, ads and spectacular premium content. But broadcast and linear television continued to deliver the vast amount of TV viewing experiences and advertisers continued to invest there.
At TVision, we measure if TV viewers were in the room, and if they were paying attention to the content and ads. We’re honoring this year in television with our first ever TVision Top 5. These shows, apps, brands and ads best captured audience attention in 2021:
The TVision awards go beyond audience size to uncover the shows and ads that are really engaging audiences, since we all know that ads work best if viewers are paying attention. The TVision Top Five puts a focus on:
Questions about how your ads or shows performed? Contact us.