BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights

TVision Insights, which tracks TV behavior using computer vision and eye-tracking technology, announced on Tuesday it has hired Mark Green as chief strategy officer.

Green was most recently chief operating officer of 4C Insights, a Chicago-based data science company that helps media brands identify their most valuable audiences. Before that, he served as a senior vice president several years at Nielsen, one of TVision's biggest competitors for providing advertisers and media brands with audience data.

The hire comes after TVision saw a 600 percent increase in revenue and an 800 percent increase in customers in this year's first quarter from the same period in 2016. The company, which now has 30 employees between the U.S. and Japan, closed a $6.8 million round last year led by Cambridge venture capital firm Accomplice, bringing total funding to $9.3 million.

Dan Schiffman, co-founder at TVision, told BostInno last fall that the company was working with three of the biggest TV networks in the U.S. Though he was unable to disclose them at the time, ABC and The Weather Channel have both made references to viewer attention data collected by TVision.

Green said he was introduced to TVision through a mutual friend, and he "immediately understood the product they're building and the problems they're solving." He originally asked to be an advisor, but he said TVision asked that he join the team instead.

"I've been in the TV industry for 30 years, and TVision Insights is tackling a real problem with a real business opportunity," Green said. I've seen lots of start-ups come and go in the space, but attention must become part of measuring business outcomes for television advertisers. The business problems are not going away, and TVision will be here for the long haul. I'm excited to apply my experiences in the space to ensure success."

TV and CTV Attention Report
The TV and CTV Attention Report