July 2020: Top Shows, Brands, and Ads

Netflix secured a clean sweep again this month, but this time for the most Binged shows in July 2020. Ads from Skirizi, the CDC, and Nissan broke through for Attention in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention and Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Hamilton on Disney+ captured the world's attention in early July, with its launch on Disney+ and viewers certainly tuned in to watch it with family and friends.  The show performed especially well for co-viewing (93%).  

Hamilton last version

However, Hamilton does not appear on this list because in our monthly lists we focus on episodic television series.

Program

Application 

Co-Viewing Rate

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85%

into-the-unknown-frozen-2 DISNEY PLUS LOGO

84%

In the Dark NETFLIX

81%

maxresdefault-1 NETFLIX

81%

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80%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top shows for Attention this month.

Program 

Application 

Attention Index

Marcella Netflix

NETFLIX

171.5

Expecting Amy

HBO MAX

152.8

1_J8TmgQNwp5jLMEFei39HiQ

NETFLIX

149.9

absentia-59de47db92c18

AMAZON PRIME VIDEO

149.4

The Twelve

NETFLIX

144.6

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. As mentioned, Netflix dominated the category.

Program 

Application

Binge Rate

The Twelve

NETFLIX

52%

855212

NETFLIX

52%

In the Dark

NETFLIX

48%

f-is-for=family-600x600

NETFLIX

46%

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NETFLIX

46%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds. With Live Sports set to make a return, NBA Countdown on ABC took the top spot for broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, July 2020

Program

Network

Ad Attention

NBA-countdown-1

ABC

75.7%

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ABC

74.4%

videos1400

unnamed

73.2%

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ABC

72.7%

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The_CW_logo_white_4800x2000

72.2%

 

Top Programs by TV Ad Attention, CABLE, July 2020

Program 

Network

Ad Attention

Counting_On

TLC-Logo_2016

85.9%

Chrisleyknowsbest_Logo2-400x273

08588f8586b37d13227cf03b6bb13e3b

84.8%

AmericanSoul

012215-Celebs-BET-Networks-Logo

84.8%

house-hunters-international-5cb1f2c5a4f33

1096.1579638343

79.9%

422-4229111_watch-the-incredible-dr-incredible-dr-pol-logo

National-Geographic-Logo

79.2%

 

Top Brands, by TV Ad Attention, July 2020

The brands with the best Ad Attention scores are making smart media-buying decisions - at the network, program and daypart level. 

Brand

Ad Attention (%)

unnamed (1)

74.1%

blue_logo_text-582efa946f815efe76faa2851302128f

74.0%

coventry-direct-logo

73.4%

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72.2%

1200px-Logo_Bayer.svg

71.7%

 

Fox Nation recorded the highest Attention for the month for the first time in 2020.  

Top Ad, by Ad Attention

To identify June’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. 

July's Top Ad - Overall

Skyrizi - 'Yoga' (112.9 Creative Attention Score)

 

July's Top Ad - Women

CDC - 'Geri M: Texting Tip' (110.7 Creative Attention Score)

 

July's Top Ad - Men

Nissan - 'Refuse to Compromise' (112.4 Creative Attention Score)

 

 For more information on Ad Attention, or OTT Content, contact us

 

 
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