January 2021: Top Shows, Brands, and Ads

 

Netflix secured all five spots on the list of top Binged shows. Meanwhile, 4 CBS shows captured the best Ad Attention for broadcast. Ads from Carvana, Aveeno, and Progressive broke through to capture Attention best in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Application 

Co-Viewing Rate

Letterkenny-Logo

Hulu website logo-1-1-1

66%

Selena-Serie

NETFLIX

60%

WandaVision_-_Logo_oficial-1

DISNEY PLUS LOGO

60%

hilda+final+logo+350px

NETFLIX

58%

daughter-from-another-mother-netflix-season2 NETFLIX

56%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Application 

Attention Index

Selena-Serie

NETFLIX

141.9

web_largecoverart_series_a-teacher_540x796

Hulu website logo-1-1-1

139.6

71O25sEHZmL

NETFLIX

137.7

WandaVision_-_Logo_oficial-1

DISNEY PLUS LOGO

133.7

916JVbxZsmL-_RI_

peacock_logo_new


132.3


Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

Selena-Serie

NETFLIX

66%

Jurassic World Camp Cretaceous-1

NETFLIX

54%

AAAABZ_AzCCzdMJuaTrUnXkQIVTJ64wthyCnqabqcWsXDjHkrlqoaFbyKRX3N4PjCK3YGymiSg5XxdE6JujRqvU6yCuDf1YAD3DekZFx0zdpErnBOcq552JXzdpPJCwzLw

NETFLIX

54%

Mr-_Iglesias

NETFLIX

54%

AAAABe9WlA5HOARkLQg3rUgCU0QEtAbut7GQsAOqsAZ1kPBPDTld025Kj5aSfLz3nP94k6YL_0F_WQpBU3PuofiYjWdaWmIcTuGSliaGWJUdkdPc4M5E2onZDpwkuVGKS3S_tBXBBUSwbjNVzw0AqiIE-3S7

NETFLIX

46%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. CBS's Young Sheldon was number one for primetime broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, January 2021

Program

Network

Ad Attention

Young_Sheldon

1176px-CBS_logo.svg

52.0%

63f09b5fff0283c2868e1412c5728c87-1

1176px-CBS_logo.svg

49.3%

0_gGtu1_Cdv5oRP0cF

1176px-CBS_logo.svg

46.1%

CBS-TV-Show-Blue-Bloods-Looking-For-Baseball-Players-720x450

1176px-CBS_logo.svg

 

45.5%

Gordon-Ramsays-American-Road-Trip

1200px-Fox_Broadcasting_Company_logo_(2019).svg

45.5%

 

Top Programs by TV Ad Attention, CABLE, January 2021

Program 

Network

Ad Attention

1280x720_20200111210640 1200px-AMC_logo_2016.svg

41lChb5Q+KL

55.0%

fbe13426-e0ba-4076-b6eb-19d6f10c2836-large16x9_DinersDriveInsandDives Food_Network_New_Logo

45.5%

1380546649158 Food_Network_New_Logo

 

45.5%

1527018218473 1200px-HGTV_2010.svg

 

46.4%

house-hunters-logo-2 1200px-HGTV_2010.svg

46.2%

 

Top Brands, by TV Ad Attention, January 2021

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level

Brand Ad Attention (%)
cologuardlogo_horizonta 43.3%
Charles-Schwab-Logo 42.6%

us-bank-inv-be8736c5fbca4290a47a31b9656b0823-1

42.5%
419fe359a81d6268a1ae22d38385e225 42.2%
dana-farber-logo-for-announcement 42.2%

 

Top Ads for Creative Attention Score

TVision's Creative Attention Score measures how well an ad breaks-through to capture Attention compared to other ads in the same pod. January's top ads included:

Top Ad for CAS Overall - Carvana - The New Way to Sell Your Car

 

Top Ad for CAS, Women - Aveeno - Intensely Moisturizes Over Time

 

Top Ad for CAS, Men - Progressive - Sign Spinner, Garbage Day

For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

 
The Auto TV Performance Report
The Auto TV Performance Report