January 2021: Top Shows, Brands, and Ads

Netflix secured all five spots on the list of top Binged shows. Meanwhile, 4 CBS shows captured the best Ad Attention for broadcast. Ads from Carvana, Aveeno, and Progressive broke through to capture Attention best in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program	Application	Co-Viewing Rate
		66%
		60%
		60%
		58%
		56%

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program	Application	Attention Index
		141.9
		139.6
		137.7
		133.7
		132.3

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program	Application	Binge Rate
		66%
		54%
		54%
		54%
		46%

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. CBS's Young Sheldon was number one for primetime broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, January 2021

Program	Network	Ad Attention
		52.0%
		49.3%
		46.1%
		45.5%
		45.5%

Top Programs by TV Ad Attention, CABLE, January 2021

Program	Network	Ad Attention
		55.0%
		45.5%
		45.5%
		46.4%
		46.2%

Top Brands, by TV Ad Attention, January 2021

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level

Brand	Ad Attention (%)
	43.3%
	42.6%
	42.5%
	42.2%
	42.2%

Top Ads for Creative Attention Score

TVision's Creative Attention Score measures how well an ad breaks-through to capture Attention compared to other ads in the same pod. January's top ads included:

Top Ad for CAS Overall - Carvana - The New Way to Sell Your Car

Top Ad for CAS, Women - Aveeno - Intensely Moisturizes Over Time

Top Ad for CAS, Men - Progressive - Sign Spinner, Garbage Day

For more information on Ad Attention, Ad Attention, or OTT Content, contact us.