--- title: TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year description: TVision CTV Advertising Report for June 2021 image: https://www.tvisioninsights.com/hubfs/landing%20Page%20banner%202-1.png --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights  |   News # TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year June 23   |   Blog  |   Insights  |   News ## USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best on CTV ###### *TVision’s Report Examines Cross-App Usage, Attention and Engagement Data and Suggests Opportunities for Smarter CTV Planning*   [ Download the CTV Advertising Report](https://info.tvisioninsights.com/ctv-advertising-report-june-2021) New York City – TVision, the TV measurement company, unveiled its new [CTV Advertising Report](https://info.tvisioninsights.com/ctv-advertising-report-june-2021). The data, based on TVision’s single source panel which measures TV viewing behavior across both linear and CTV, shows that USAA, Subaru and Charmin are among the brands best engaging CTV viewers right now. In addition to brand performance data, the new report provides insight into how quickly share is shifting to CTV from linear television, and highlights which apps and content strategies are best capturing viewer attention. eMarketer reports that spending on [CTV advertising will reach nearly $18 billion by 2024.](https://www.emarketer.com/content/us-connected-tv-advertising-2020) Marketers are eager to take advantage of the opportunities to reach viewers on these platforms, but until now they have lacked the critical tools and insights necessary for cross-app measurement, evaluation of content engagement, ad performance and competitor benchmarks. This report highlights data available within TVision’s CTV Planning and Streaming Analytics tools, and gives insight into what’s really happening with CTV viewing.   From the impact of premium content like Hulu’s “The Handmaid’s Tale”, to the unique performance of streamed live sports, this report helps advertisers create CTV campaigns that will impact brand performance and give them leadership status among CTV advertisers.  Some of the insights from the full report: - More than 84% of US households are CTV enabled.  - From May of 2020 to May of this year, time spent watching SVOD increased 100%, and time spent watching AVOD increased 200%, whereas linear TV decreased 13%.  - FuboTV led all AVODs delivering 48% ad attention from January through May of 2021. - 15-second ads captured nearly as much active attention as 30-second ads from CTV audiences. As TVision CEO Yan Liu explains, “Advertisers and media sellers can use TVision’s data to inform smart CTV campaigns that capitalize on the massive opportunity CTV presents and position themselves for larger investments and more sophisticated campaigns in the near future.” **Note to Editor **TVision’s new [CTV Planning tool](https://www.tvisioninsights.com/tv-attention-for-brands/ctv) launched today. Brands are using this tool to more effectively and transparently plan their CTV ad investments.  **About TVision**  TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo. [![CTV Advertising Report](https://no-cache.hubspot.com/cta/default/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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