The market is increasingly allocating budget to CTV advertising, but marketers are challenged with measuring the effectiveness of these ads. Oftentimes advertisers pay a premium only to reach the same audience over and over again, offering diminishing returns.
TVision’s CTV platform enables advertisers to make decisions that go beyond audience segments to contextual insights. It is the first single-source, person-centric solution for streaming TV measurement across applications and platforms. With TVision, advertisers understand overall ad performance with individuals (not households) and at the content and daypart level, in order to optimize for reach and frequency.
Using Attention as a Currency Makes Your Money Go More than 3x as far.