--- title: Clorox Captures Attention Best Among Back-to-School TV Ads description: With America focused on pandemic hygiene, Clorox broke through to capture attention best with its back-to-school ad this summer. image: https://www.tvisioninsights.com/hubfs/clorox.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # Clorox Captures Attention Best Among Back-to-School TV Ads August 16   |   Blog  |   Insights It is probably not surprising that one of the top creatives for back-to-school season in 2021 is from the cleaning and disinfecting company, [Clorox.](https://www.youtube.com/watch?v=8NaeM24rxzU)  We analyzed how linear TV viewers age 18-49 paid attention to 15-second back-to-school ads from department stores, clothing retailers and school supply companies in June and July 2021. Strong creative, appropriate media placements and cultural relevance all likely contributed to Clorox achieving the highest Creative Attention Score for back-to-school ads this summer, according to our data. TVision's Creative Attention Score measures how well an ad engages audiences compared to other creative that ran in the same pod, providing a true analysis of the ad's ability to engage its target audience. Clorox's 15-second ad *"Clorox Supports Teachers"*, which included two different creatives, aired on** The Disney Channel, Disney Jr., Nickelodeon, Nick Jr, The CW **and **Fox**. It had the highest score of all back to school advertisers with a 108.9 on the index. The average back-to-school-themed ad recorded a 97.7 CAS In fact, the timely, upbeat ad was one of Clorox's top performing ads of the year so far. From December 2020 to May 2021, the company's ads recorded a 99.1  average CAS. CAS for Average Clorox Ads vs Back-to-School Ads ![Screen Shot 2021-08-11 at 10.22.27 AM](https://www.tvisioninsights.com/hs-fs/hubfs/Screen%20Shot%202021-08-11%20at%2010.22.27%20AM.png?width=776&name=Screen%20Shot%202021-08-11%20at%2010.22.27%20AM.png) #### The Top Five Back-to-School Advertisers According to TVision's Creative Attention Score Other brands with the best performing back-to-school creative include more traditional school-shopping destinations. Affordable family clothing retailer [Old Navy](https://www.youtube.com/watch?v=n7rHun7ttGo) also scored well with its back-to-school ad, securing a 106.5 CAS. Old Navy ran its ad over a larger, more diverse set of networks.   #### ![Screen Shot 2021-08-11 at 10.07.15 AM](https://www.tvisioninsights.com/hs-fs/hubfs/Screen%20Shot%202021-08-11%20at%2010.07.15%20AM.png?width=861&name=Screen%20Shot%202021-08-11%20at%2010.07.15%20AM.png) See full coverage of this report in [Media Post](https://www.mediapost.com/publications/article/365971/cloroxs-masked-ads-top-9-retail-chains-in-back-t.html), or read below for more information. For more insight into how to measure brand ad attention and engagement and use the data to inform smarter campaigns, [contact TVision](https://www.tvisioninsights.com/contact-us).   [![CTV Advertising Report](https://no-cache.hubspot.com/cta/default/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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