The media and advertising industry have turned their attention to TVision and our transparent, cross-app measurement of the CTV landscape. Our latest report, the State of CTV in December 2021, reveals the latest trends and momentum for viewer engagement and advertising impact.
Some of the highlights of the report include:
- As of Q3 of this year viewers spent more time on AVOD than SVOD
- While total number of apps per household dipped early in 2021 that number is on the rise again as of Q3 2021.
- Health, finance and entertainment are the industries doing the best to capture attention on CTV.
Read more about our report in Media Post, Next TV, and AdExchanger, or download it here.