BetaBoston: Boston startup TVision Insights adds more data to TV advertising

December 16   |   News

Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors.
Read more at BetaBoston.
TV and CTV Attention Report

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Independents are Paying the Most Attention to Political Ads Right Now
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between June and August 2024.
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Viewers Are Tuning In and Paying Attention to the WNBA
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Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision
An analysis by TVision provided insights into how Publicis could best optimize TV ad attention for its client Haleon. After implementing the recommendations, Sensodyne Ad Attention improved to 58.1% in March of 2024, from 54.2% in February. By April the Ad Attention had increased again, to 61.7%, a 14% increase in engagement in just two months.
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The TV and CTV Attention Report
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