BetaBoston: Boston startup TVision Insights adds more data to TV advertising

December 16   |   News

Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors.
Read more at BetaBoston.
TV and CTV Attention Report

More resources from TVision
blog
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
Read More
blog
VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.
Read More
insights
2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision
TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.
Read More
The TV and CTV Attention Report
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

Stay Up to Date

The TV landscape is changing quickly. Let us help keep you in the know.
© 2026 TVision Insights. All Rights Reserved.
Privacy Policy | TVision Japan