BetaBoston: Boston startup TVision Insights adds more data to TV advertising

December 16   |   News

Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors.
Read more at BetaBoston.
TV and CTV Attention Report

More resources from TVision
blog insights
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more comprehensive attention measurement stack that incorporates both companies’ solutions.
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blog insights
Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit
It was great to connect in person with so many media insiders and visionaries at LUMA’s’s Digital Media Summit. As always, the conversation at LUMA’s event was engaging and forward- thinking.  Here are my thoughts on some of the topics that bubbled up this week - namely alternative currencies, CTV growth and the enduring strength of linear TV.
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blog insights
TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies.
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The TV and CTV Attention Report
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