BetaBoston: Boston startup TVision Insights adds more data to TV advertising
December 16
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News
Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors. Read more at BetaBoston.
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.
TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too.