BetaBoston: Boston startup TVision Insights adds more data to TV advertising

December 16   |   News

Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors.
Read more at BetaBoston.
TV and CTV Attention Report

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TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
The IAB/MRC Attention Measurement Guidelines are validation of the momentum and value of attention measurement in the market. The joint efforts of the MRC, the IAB, and its member committee (of which TVision is a contributor) is a needed and important effort.
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Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps      According to New Research from TVision
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Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
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The TV and CTV Attention Report
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