BetaBoston: Boston startup TVision Insights adds more data to TV advertising

December 16   |   News

Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors.
Read more at BetaBoston.
TV and CTV Attention Report

More resources from TVision
blog
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
TVision and Adelaide have announced a global partnership offering advertisers greater transparency into the quality of their media investment across all channels, including Linear and CTV, and the ability to activate on Attention programmatically via pre-bid segments for CTV buys.
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insights
World Cup Fever Leads to Top Ads for Attention in Q4 2022
World Cup fever propelled the top ads for Creative Breakthrough in Q4 2022. According to TVision, DoorDash's homage to soccer fans and their favorite foods, and Kia's World Cup tie-in ad, both performed exceptionally well. Caravana also broke through in Q4 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.
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insights
The CTV Shows That Engaged Audiences in December 2022
TVision reveals the top CTV shows for viewer engagement in December 2022, including the shows that captured audience attention, share of time spent, co-viewing and bingeing.
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The TV and CTV Attention Report
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