Media Post: Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics

By Joe Mandese, Media Post

The article says, "Dentsu Aegis Network (DAN), whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to develop “attention planning capabilities” based on its proprietary “engagement metrics.”

“This is a big step for the network as this means we will be prioritizing broad adoption of our attention metrics,” the company said in a statement."

The article continues:
".....TVision appears to have achieved a level of syndicated research status more akin to the kind of currency measurement agencies and advertisers historically use to plan and buy media."

Read the full article on Media Post

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