Tenured Industry Veterans of MAGNA, Samsung, Nielsen, Essence, and WarnerMedia
Enhance TVision’s Deep TV/Video Measurement Expertise
New York -- July 30, 2019 - TVision, the leader in TV performance metrics, today announced five new additions to the company’s Advisory Board. Agency and brand veterans David Cohen, Adam Gerber and Jay Altschuler join TV measurement executive Lynda Clarizio and media research pioneer Howard Shimmel — bringing deep industry expertise and customer insight to TVision.
Using cutting-edge technology, TVision measures what was once unmeasurable – how people actually watch TV. TVision delivers meaningful data that advertisers require to make informed and relevant investments in TV. With TVision’s data, advertisers report greater return on their TV ad investments and improved business outcomes. As the market adopts TVision’s truly unique TV Attention and Viewability data, these industry leaders provide invaluable insight for how ad buyers and networks can leverage this data.
“The industry needs to move to holistic video measurement that creates a comparable view across the ecosystem. Viewability and attentiveness in the living room has long been discussed but difficult to measure. TVision brings to the market second-by-second campaign measurement with their advanced Viewability and Attention metrics, adding a new dimension to the measurement conversation," explains David Cohen, former North America President of IPG’s MAGNA Global. “I’m delighted to advise TVision as the company brings TV ad measurement into a new age.”
“Having overseen hundreds of millions of dollars in TV ad budgets, I know exactly how valuable TVision data can be to advertisers looking to optimize their campaign spending,” explains Jay Altschuler, a veteran media and marketing leader of Samsung and Unilever. “Advertisers using TVision’s second-by-second, person-level TV performance metrics have an unparalleled advantage in the market. Brands can finally perform always-on campaign measurement — optimizing spending in a way that they never could before. TVision is a game-changer for media-marketers, and I’m excited to lend my expertise to help take the media industry to the next level.”
These five industry leaders bring impressive resumes and vision for TVision — as well as the future of the TV advertising industry:
“At TVision, we are helping advertisers measure and optimize in ways never before possible,” explains Luke McGuinness, President of TVision. “We are honored that these industry leaders recognize how TVision is revolutionizing TV advertising and are excited to have them help guide our business.”