The Brands and Ads That Captured Attention in December 2021

To effectively breakthrough and capture attention to ads, marketers must combine the right mix of well-performing media, on the appropriate networks, apps, and dayparts, with creative that is contextually relevant, and engaging. TVision's second-by-second, eyes-on-screen attention data enables marketers to understand just how well their ad campaigns and specific creative pieces are performing. 

TVision's Creative Attention Score (CAS) measures how well a specific piece of creative captures attention compared to other ads that ran in the same pod. This breakthrough score allows marketers to understand ad impact, and better predict wear-out. Here are the top ads for December 2021 based on CAS for male, female and general audiences.

Top Ads by Creative Attention Score

Creative Attention Score measures an ad's ability to break through compared to other ads that ran in the same pod.


Top Ad Overall


Top Ad, Male


Top Ad, Female

Top Brands for Ad Attention

Ad Attention reflects the percent of attention viewers pay to a brand's campaigns. The average TV ad captures 41% attention on linear TV.

We also measure how well a brand captures attention across all its TV campaigns. This insight helps marketers understand how their ad investments measure up against competitors, and how efficient their overall campaigns are at engaging consumers. In December 2021, brands like TREMFYA, Centrum, Secret and Best Buy all broke through with campaigns and creative that engaged their intended audiences. Read on to see the Top 5 Brands for attention.








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The TV and CTV Attention Report