In our four-part series, Top Tips for Attention, we share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics.
In the final installment of our four part series we explain how marketers can set up and measure Attention Guarantees in order to ensure that their ad campaigns are optimized to deliver the most value, while reaching highly engaged audiences.
What is an Attention Guarantee?
The media seller guarantees viewable impressions, and tracks performance against this deliverable throughout the campaign, optimizing placements as needed to achieve agreed upon viewability rates.
Three Steps to Set Up an Attention Guarantee:
For more information on how to improve campaign value and performance with attention data, visit our first set of tips on media planning, our second set of tips on using attention data to best the competition, or our third installment on wear out and creative performance.