March: Top Shows by TV Ad Attention

As the weather finally starts to warm up, we can't help but look back at a chilly March and analyze what programs best kept viewers glued to their seats. On broadcast, CBS's "Madam Secretary" took the top spot. Now in its fifth season, the drama program is both highly rated and keeping viewers in the room during commercial breaks, eager to see what happens next.

Below is the full list of broadcast and cable programs from March, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.  For IPG Media Lab's industry benchmarks, download the full report at:


TVision's Top Programs by TV Commercial Attention, Broadcast

March 2019

Program Network Ad Attention (%)
Madam Secretary CBS 92.7%
Supergirl CW 89.2%
American Housewife ABC 89.2%
9-1-1 FOX 88.8%
Legacies CW 85.5%


On cable, Discovery programs on Science Channel, HGTV, and TLC took three of the top five spots. Top cable programs continue to drive a highly-engaged audience.


TVision's Top Programs by TV Commercial Attention, Cable

March 2019

Program Network Ad Attention (%)
What on Earth? Science Channel 94.9%
My Lottery Dream Home HGTV 92.3%
The Curse of Oak Island History Channel 92.0%
Counting On TLC 90.8%
Total Bellas E! 90.3%


What is TV Attention?

TV Attention: The percentage of ad impressions where a viewer was in the room for two or more seconds. You can learn more about TV Attention here.

TV and CTV Attention Report
The TV and CTV Attention Report