--- title: Sports Sell. But How Well Will They Sell Your Products? description: Let’s take a look at some of the biggest of the big events in the sports world, and find out what our Viewability and Attention analysis revealed.  image: https://www.tvisioninsights.com/hubfs/markus-spiske-BfphcCvhl6E-unsplash.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # Sports Sell. But How Well Will They Sell Your Products? September 26   |   Insights The drama and excitement of competitive events always captures Attention and keeps people rooted to their seats. Brands know that once the commercial break hits, they have just a few seconds to hold viewer attention before viewers make the trip to the kitchen to re-fuel. And when it’s a big event -- the final game in a championship series, say, with millions, if not hundreds of millions of viewers -- that Attention becomes all the more important.  Ad Attention used to be an inexact science at best. But now, with cutting-edge advanced technology at our disposal, we’re able to learn more about Attention than ever before. We can tell you when they’re watching -- and we can also tell you when they’re paying Attention.  Let’s take a look at some of the biggest of the big events in the sports world, and find out what our Attention analysis revealed.    **The Triple Crown** The Triple Crown -- the Kentucky Derby, the Preakness Stakes and the Belmont Stakes -- offers up three of the biggest sporting events of the year. Usually, Attention (and ratings) depend on the possibility of one horse winning all three. But this year, both Attention peaked ***after ***the Derby winner, Country House, was pulled from the second race because of illness. The real big winners? Canada Dry, General Electric, and Gillette all had top performing TV ads when the races were on-air and people were glued to their seats. ![TVision_TripleCrown](https://www.tvisioninsights.com/hs-fs/hubfs/TVision_TripleCrown.png?width=600&name=TVision_TripleCrown.png) **Sports Championships** Who’s taking home the trophy? One team -- and if you’re lucky, a number of smart brands. Buick, Wendy’s and Mercedes-Benz were the big winners in the brand championship this year. ![TVision_SportsChampionships](https://www.tvisioninsights.com/hs-fs/hubfs/TVision_SportsChampionships.png?width=600&name=TVision_SportsChampionships.png) **March Madness** Who’s gonna win The Big Dance? Office pools everywhere depend on it. And so do brands. How do they stack up, once the winner’s fought their way to the end of the bracket? Leading entertainment advertisers like the Walt Disney Company and Netflix rule the roost here, with homecare brand Arm & Hammer following closely. Cable networks yielded slightly higher Ad Attention, and games airing on TNT generated the highest Attention at 41.4%. ![TVision_MarchMadness](https://www.tvisioninsights.com/hs-fs/hubfs/TVision_MarchMadness.png?width=500&name=TVision_MarchMadness.png) Everyone wants to see a champion rise. But are viewers going to remember your brand while cheering on their favorite team? What’s the smart way to make your media buy work to your absolute best advantage? Read more in the [H1 2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019), and let’s talk about how our cutting-edge tools can help you succeed. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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