--- title: Foodies Are Watching Food Shows. Until They're Not. description: Good Eats and Man vs. Food provided high viewability for CPG food & beverage brands. But food-oriented shows aren’t automatically great. image: https://www.tvisioninsights.com/hubfs/iStock-495951694%20(CPG%20food).jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # Foodies Are Watching Food Shows. Until They're Not. July 15   |   Insights It’s perfectly natural. You’re watching that cooking show, and the only thing distracting you from the rumble in your stomach is the thought of going to the store and buying everything in sight. For CPG food & beverage brands such as candy, snacks, cereals, refrigerated, non-perishable, and even beverages, that’s the idea that drives TV spending. But it’s not a foolproof tactic. We used our cutting-edge technology to identify top performers in food & beverage, and the results were surprising. **Food shows: Some hit, some don’t. ** TV favorites such as *Good Eats*, *Good Eating: Reloaded* and *Man v. Food* all provided high attention for CPG food & beverage brands. But food-oriented shows aren’t automatically a great way to allocate your media spend. Interestingly, seasonal cooking shows such as *The Spring/Halloween/Holiday Baking Championship* and syndicated favorites like *Gilmore Girls* and *Parks & Recreation* were less able to keep viewers in the room for their ads. **Everyone likes the staples. ** ![Screenshot 2019-07-03 14.25.36](https://www.tvisioninsights.com/hs-fs/hubfs/Screenshot%202019-07-03%2014.25.36.png?width=300&name=Screenshot%202019-07-03%2014.25.36.png)In our attention analysis, brands offering staple products such as eggs, salad dressing, and dairy products stood out from the pack, such as **Eggland’s Best**, **Hidden Valley**, and **Daisy**. Other high-performing brands include **San Pellegrino** and **Kinder Eggs**. But even the staples aren’t bulletproof; several iconic brands fell below the average attention for national food and beverage brands. Our insights reveal that in today’s media landscape, there’s no such thing as a sure thing; the perceived popularity of a TV program doesn’t always automatically translate into attention.   So how does your brand stack up against the rest? Download our [CPG Food & Beverage Report](https://info.tvisioninsights.com/cpg-food-beverage) to find out where you stand. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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