--- title: "March 2021: Top Shows, Brands, and Ads" description: The shows and ads that captured attention best and engaged their audiences in March 2021. image: https://www.tvisioninsights.com/hubfs/AAAABcInd3BgSedr0SRZRCdtltyaADlqjNt_n8Ijg3Mh0cFGX36NYCgzJNP_vrEl5n2_PQu6R2eEWs0WiYTl9FutzHamg7U9.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) # March 2021: Top Shows, Brands, and Ads April 27 *As the streaming wars heat up, March 2021 was a big month for **Netflix.  **Not only did its shows lead the pack for engaging viewers, but the brand's own ads also ranked in the top spot for capturing audience attention. * *When it came to streaming content, shows from** Disney+****, Peacock**, and** Amazon Prime** narrowly prevented a clean sweep by Netflix across all categories (Co-Viewing, Binge Rate & Attention Index).  Meanwhile,** B Positive** on CBS captured the best Ad Attention for broadcast TV. * *In March 2021, ads from Dawn****, HEARTGARD Plus, ****and ****Applebee's ****performed the best at** breaking through and capturing audience attention. * Below are the top performers according to our data across advertising, and broadcast, cable, and streaming content.  TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by [optimizing media placements](https://www.tvisioninsights.com/resources/adage-anheuser-bush-uses-ae-targeting-tool-to-guarantee-people-are-actually-watching-tv-ads) and creative for attention and engagement. To learn more about our data and how to best leverage it, [contact us](https://www.tvisioninsights.com/contact-us). #### **Top Streaming Programs, by Co-Viewing Rate** **Co-Viewing Rate** refers to the number of episode views with more than one person in front of the screen. | ![maxresdefault-4](https://www.tvisioninsights.com/hs-fs/hubfs/maxresdefault-4.jpg?width=123&name=maxresdefault-4.jpg) | ![nadiya-bakes-netflix](https://www.tvisioninsights.com/hs-fs/hubfs/nadiya-bakes-netflix.jpeg?width=123&name=nadiya-bakes-netflix.jpeg) | ![WandaVision_-_Logo_oficial](https://www.tvisioninsights.com/hs-fs/hubfs/WandaVision_-_Logo_oficial.png?width=123&name=WandaVision_-_Logo_oficial.png) | ![sggkh+[[lxx_9_378_383_8_muochl_mvg[wmn[zkr[e3[C805vQhtDYWV7zJyzMwnXCTFK_B[ZZZZYwXRcXzJt1]3dj8SIkNIzXzSB0JSafGkqBS4sXxuDpU6yaDl7lcd_yhTrFBD0ZLibIfJxttK](https://www.tvisioninsights.com/hs-fs/hubfs/sggkh+%5B%5Blxx_9_378_383_8_muochl_mvg%5Bwmn%5Bzkr%5Be3%5BC805vQhtDYWV7zJyzMwnXCTFK_B%5BZZZZYwXRcXzJt1%5D3dj8SIkNIzXzSB0JSafGkqBS4sXxuDpU6yaDl7lcd_yhTrFBD0ZLibIfJxttK.jpg?width=123&name=sggkh+%5B%5Blxx_9_378_383_8_muochl_mvg%5Bwmn%5Bzkr%5Be3%5BC805vQhtDYWV7zJyzMwnXCTFK_B%5BZZZZYwXRcXzJt1%5D3dj8SIkNIzXzSB0JSafGkqBS4sXxuDpU6yaDl7lcd_yhTrFBD0ZLibIfJxttK.jpg) | ![MV5BOTliNzhjYTItMzlmZS00NzE5LTllOTQtOWFhYTY4N2I5MmExXkEyXkFqcGdeQXVyMTMxODk2OTU@-_V1_](https://www.tvisioninsights.com/hs-fs/hubfs/MV5BOTliNzhjYTItMzlmZS00NzE5LTllOTQtOWFhYTY4N2I5MmExXkEyXkFqcGdeQXVyMTMxODk2OTU@-_V1_.jpeg?width=1142&name=MV5BOTliNzhjYTItMzlmZS00NzE5LTllOTQtOWFhYTY4N2I5MmExXkEyXkFqcGdeQXVyMTMxODk2OTU@-_V1_.jpeg) | | --- | --- | --- | --- | --- | | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![DISNEY PLUS LOGO-1](https://www.tvisioninsights.com/hs-fs/hubfs/DISNEY%20PLUS%20LOGO-1.png?width=2688&name=DISNEY%20PLUS%20LOGO-1.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | | 66% | 66% | 64% | 64% | 64% |   #### **Top Streaming Programs, by Attention Index** **Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. If you are wondering how attention impacts subscribers, take a look at the [TVision Q1 2021 Streaming Report](https://info.tvisioninsights.com/streaming-report-2021), available now. These were the top Streaming shows for Attention this month. | ![Picture1-2](https://www.tvisioninsights.com/hs-fs/hubfs/Picture1-2.png?width=123&name=Picture1-2.png) | ![Zero Chill](https://www.tvisioninsights.com/hs-fs/hubfs/Zero%20Chill.jpeg?width=123&name=Zero%20Chill.jpeg) | ![18945_motorlat-f1-la-temporada-3-de-drive-to-survive-ya-tiene-fecha-de-estreno-v20-2](https://www.tvisioninsights.com/hs-fs/hubfs/18945_motorlat-f1-la-temporada-3-de-drive-to-survive-ya-tiene-fecha-de-estreno-v20-2.png?width=123&name=18945_motorlat-f1-la-temporada-3-de-drive-to-survive-ya-tiene-fecha-de-estreno-v20-2.png) | ![1612811298_347_Temporada-1-de-Behind-Her-Eyes-fecha-de-lanzamiento-de-1](https://www.tvisioninsights.com/hs-fs/hubfs/1612811298_347_Temporada-1-de-Behind-Her-Eyes-fecha-de-lanzamiento-de-1.png?width=486&name=1612811298_347_Temporada-1-de-Behind-Her-Eyes-fecha-de-lanzamiento-de-1.png) | ![98176_big](https://www.tvisioninsights.com/hs-fs/hubfs/98176_big.jpeg?width=357&name=98176_big.jpeg) | | --- | --- | --- | --- | --- | | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![AMAZON PRIME VIDEO](https://www.tvisioninsights.com/hs-fs/hubfs/AMAZON%20PRIME%20VIDEO.png?width=800&name=AMAZON%20PRIME%20VIDEO.png) | | 160.3 | 147.3 | 137.2 | 136.7 | 136.1 |   #### **Top Streaming Programs, by Binge Rate** **Binge Rate **measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. | ![AAAABRJqb85CKRiyQOm6xr73e5OnI3bHfsD-2J1UEs_IvOwzedEypv4lRj9ngp5t46KWoy-fqODT9iq4cvJtvtqlKGWHJtV-l0cmFJdRPMcv4VMQfi8955jNODsaRQpt](https://www.tvisioninsights.com/hs-fs/hubfs/AAAABRJqb85CKRiyQOm6xr73e5OnI3bHfsD-2J1UEs_IvOwzedEypv4lRj9ngp5t46KWoy-fqODT9iq4cvJtvtqlKGWHJtV-l0cmFJdRPMcv4VMQfi8955jNODsaRQpt.jpg?width=341&name=AAAABRJqb85CKRiyQOm6xr73e5OnI3bHfsD-2J1UEs_IvOwzedEypv4lRj9ngp5t46KWoy-fqODT9iq4cvJtvtqlKGWHJtV-l0cmFJdRPMcv4VMQfi8955jNODsaRQpt.jpg) | ![Paradise-PD-Logo-1](https://www.tvisioninsights.com/hs-fs/hubfs/Paradise-PD-Logo-1.png?width=123&name=Paradise-PD-Logo-1.png) | ![AAAABZnL63RKZ90axvX-mmJ7euJ1Pmwp875xlzAEx0WOLyBVjpPO0oaxs76mSqQKzXhGgw8NNrhRk6IAkOL8xq1Nf-F_cIokLiVudsHQ](https://www.tvisioninsights.com/hs-fs/hubfs/AAAABZnL63RKZ90axvX-mmJ7euJ1Pmwp875xlzAEx0WOLyBVjpPO0oaxs76mSqQKzXhGgw8NNrhRk6IAkOL8xq1Nf-F_cIokLiVudsHQ.png?width=1280&name=AAAABZnL63RKZ90axvX-mmJ7euJ1Pmwp875xlzAEx0WOLyBVjpPO0oaxs76mSqQKzXhGgw8NNrhRk6IAkOL8xq1Nf-F_cIokLiVudsHQ.png) | ![494853571b187fb2cc93dabfd2fdddfb](https://www.tvisioninsights.com/hs-fs/hubfs/494853571b187fb2cc93dabfd2fdddfb.png?width=625&name=494853571b187fb2cc93dabfd2fdddfb.png) | ![maxresdefault-3](https://www.tvisioninsights.com/hs-fs/hubfs/maxresdefault-3.jpg?width=1280&name=maxresdefault-3.jpg) | | --- | --- | --- | --- | --- | | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=2100&name=NETFLIX.png) | ![peacock_logo_new](https://www.tvisioninsights.com/hs-fs/hubfs/peacock_logo_new.png?width=2000&name=peacock_logo_new.png) | | 70% | 61% | 55% | 54% | 52% |   #### **Top Broadcast Shows, by TV Ad Attention** TV Ad Attention measures how effectively an ad or ads held viewers’ attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. ***CBS's*** ***B Positive ***was number one for primetime broadcast Ad Attention in the month. | ![B Posotive](https://www.tvisioninsights.com/hs-fs/hubfs/B%20Posotive.jpeg?width=534&name=B%20Posotive.jpeg) | ![Young-Sheldon-Season-2-key-art-logo-CBS-TV-series-740x416](https://www.tvisioninsights.com/hs-fs/hubfs/Young-Sheldon-Season-2-key-art-logo-CBS-TV-series-740x416.jpeg?width=435&name=Young-Sheldon-Season-2-key-art-logo-CBS-TV-series-740x416.jpeg) | ![1200px-American_Housewife_Logo-svg](https://www.tvisioninsights.com/hs-fs/hubfs/1200px-American_Housewife_Logo-svg.png?width=1200&name=1200px-American_Housewife_Logo-svg.png) | ![Logo_Open_2LinesBW-01-1024x385](https://www.tvisioninsights.com/hs-fs/hubfs/Logo_Open_2LinesBW-01-1024x385.png?width=1024&name=Logo_Open_2LinesBW-01-1024x385.png) | ![mom-cbs-streaming-online](https://www.tvisioninsights.com/hs-fs/hubfs/mom-cbs-streaming-online.jpeg?width=213&name=mom-cbs-streaming-online.jpeg) | | --- | --- | --- | --- | --- | | ![1176px-CBS_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1176px-CBS_logo.svg.png?width=1176&name=1176px-CBS_logo.svg.png) | ![1176px-CBS_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1176px-CBS_logo.svg.png?width=107&name=1176px-CBS_logo.svg.png) | ![ABC](https://www.tvisioninsights.com/hs-fs/hubfs/ABC.png?width=53&name=ABC.png) | ![1200px-Fox_Broadcasting_Company_logo_(2019).svg](https://www.tvisioninsights.com/hs-fs/hubfs/1200px-Fox_Broadcasting_Company_logo_(2019).svg.png?width=85&name=1200px-Fox_Broadcasting_Company_logo_(2019).svg.png) | ![1176px-CBS_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1176px-CBS_logo.svg.png?width=1176&name=1176px-CBS_logo.svg.png) | | 52.3% | 50.3% | 46.0% | 44.6% | 44.3% |   #### **Top Cable Shows, by TV Ad Attention** TV Ad Attention measures how effectively an ad or ads held viewers’ attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. ***MTV's*** ***Floribama Shore ***was number one for primetime Cable Ad Attention in the month. | ![Floribama_Shore_Main-Title](https://www.tvisioninsights.com/hs-fs/hubfs/Floribama_Shore_Main-Title.png?width=723&name=Floribama_Shore_Main-Title.png) | ![1392660525595](https://www.tvisioninsights.com/hs-fs/hubfs/1392660525595.jpeg?width=616&name=1392660525595.jpeg) | ![MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024](https://www.tvisioninsights.com/hs-fs/hubfs/MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024.png?width=1000&name=MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024.png) | ![Dinner_Impossible_foodn_logo](https://www.tvisioninsights.com/hs-fs/hubfs/Dinner_Impossible_foodn_logo.png?width=430&name=Dinner_Impossible_foodn_logo.png) | ![Tucci_keyart_Wall_Vertical_dated_72dpi-1](https://www.tvisioninsights.com/hs-fs/hubfs/Tucci_keyart_Wall_Vertical_dated_72dpi-1.jpeg?width=1728&name=Tucci_keyart_Wall_Vertical_dated_72dpi-1.jpeg) | | --- | --- | --- | --- | --- | | ![200px-MTV_Logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/200px-MTV_Logo.svg.png?width=200&name=200px-MTV_Logo.svg.png) | ![Food_Network_New_Logo](https://www.tvisioninsights.com/hs-fs/hubfs/Food_Network_New_Logo.png?width=672&name=Food_Network_New_Logo.png) | ![200px-MTV_Logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/200px-MTV_Logo.svg.png?width=200&name=200px-MTV_Logo.svg.png) | ![Food_Network_New_Logo](https://www.tvisioninsights.com/hs-fs/hubfs/Food_Network_New_Logo.png?width=672&name=Food_Network_New_Logo.png) | ![CNN-Logo](https://www.tvisioninsights.com/hs-fs/hubfs/CNN-Logo.png?width=3840&name=CNN-Logo.png) | | 51.2% | 47.5% | 47.2% | 47.1% | 46.8% |   #### **Top Brands, by TV Ad Attention** The brands with the best ad attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level. | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=123&name=NETFLIX.png) | ![1280px-Apple_TV_Plus_Logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1280px-Apple_TV_Plus_Logo.svg.png?width=123&name=1280px-Apple_TV_Plus_Logo.svg.png) | ![Airbnb-logo](https://www.tvisioninsights.com/hs-fs/hubfs/Airbnb-logo.jpg?width=123&name=Airbnb-logo.jpg) | ![Apple_logo_black.svg](https://www.tvisioninsights.com/hs-fs/hubfs/Apple_logo_black.svg.png?width=55&name=Apple_logo_black.svg.png) | ![Febreze-Logo](https://www.tvisioninsights.com/hs-fs/hubfs/Febreze-Logo.jpg?width=122&name=Febreze-Logo.jpg) | | --- | --- | --- | --- | --- | | 43.4% | 42.8% | 42.4% | 41.9% | 41.8% |   #### Top Ads for Creative Attention Score TVision's Creative Attention Score measures how well an ad breaks-through to capture attention compared to other ads in the same pod. March's top ads include: Top Ad for CAS Overall -  Dawn - 'Use Dawn’s Superior Grease Cleaning Formula All Around the House' Top Ad for CAS Female -  Heartgard Plus - 'Invisible Threat'   Top Ad for CAS Male - AppleBees - '$1 Bonus Boneless Wings'   For more information on Ad Attention, or TV or CTV Performance, [contact us](mailto:hello@tvisioninsights.com). [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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