The focus is on streaming services this week with Netflix's two-pronged bombshell: the market leader lost subscribers for the first time in ten years, and it's pursuing an ad-supported model.
Variety VIP (password protected) took a deeper look at the booming FAST market. Variety explains, "The total number of available channels grows every month, with 14 out of 16 FAST services with channel counts available in April 2021 and 2022 reporting a year-over-year increase."
The data deep dive includes insight from TVision which identifies the overall household TV reach of the FAST leaders.
Variety VIP subscribers can read the full article here.
Also this week, Variety explained the overall household reach of the major streaming services, using data pulled from TVision's CTV Analytics platform. The synopsis and chart, which show the difference in the major streaming services household reach in Q1 2022 based on age, are available in the April 20 print edition of Variety.
Want more insights into the CTV market? Connect with TVision to learn more about our CTV Analytics.