September 2020: Top Shows, Brands, and Ads

Netflix secured a clean sweep again this month with the Top 5 Co-viewed programs. Meanwhile, two animated comedies from Fox captured Attention on Broadcast in Primetime. Ads from Grubhub, Walmart, and IBM broke through for Attention in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate.

 

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Application 

Co-Viewing Rate

Sing On-1

NETFLIX

97%

AAAABdHeN3W2TE6FDXNcFt4lkROMWhu5SuhHp53NeNpkskZE3UCrPyPxuBqvqIVDz8myjYhS_g-7pxDeDkjoLqyuXflv_XmFTBdEFA-z4nT5Cu3f7FeQ93Cxetulk7sqPbBhLR5_gnm-KPXnIhag4z-B0hva

NETFLIX

86%

Chico Bon Bon Monkey with a Tool Belt-1

NETFLIX

85%

Jack Whitehall Travels with my Fathe

NETFLIX

84%

Jurassic World Camp Cretaceous NETFLIX

83%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Application 

Attention Index

Bio H 1

NETFLIX

153.3

The_Boys_logo

AMAZON PRIME VIDEO

140.1

UTOPIA-1

AMAZON PRIME VIDEO

139.4

AAAABZchO1cEa2pZMe6cA5nGGd1ye16bGkSkDyoo4pltLGUyG6QPtC-YG06lyktdbSYF03tcEIGdmsZ_8DrTIaX5ItuYE173PCZokVcL8vDP69PIlDzfIMUm0JpuYmJ7T1CUeNNrOLkMzXdLJa6f2OLRSBll

NETFLIX

138.8

Ted Lasso

1280px-Apple_TV_Plus_Logo.svg

138.8

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

sELLING sUNSET

NETFLIX

57%

HOOPS-1

NETFLIX

54%

PEN15-image

Hulu_Logo-01_newgreen

54%

Chico Bon Bon Monkey with a Tool Belt-1

NETFLIX

53%

TRINKERS

NETFLIX

52%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. Bob’s Burgers & The Simpsons on Fox took the top two spots for primetime broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, September 2020

Program

Network

Ad Attention

bOBS Burgers


1200px-Fox_Broadcasting_Company_logo_(2019).svg

46.7%

The Simpsons

1200px-Fox_Broadcasting_Company_logo_(2019).svg

42.1%

Match Game

ABC

41.9%

 

Emergency Call

ABC

41.3%

cbs-big-brother-logo

unnamed

41.2%

 

Top Programs by TV Ad Attention, CABLE, September 2020

Program 

Network

Ad Attention

THUMBNAIL-Welcome-to-the-Jungle-Website-1 1096.1579638343

49.4%

Fargo_(TV_logo)-1 sv_fx_m-1

47.5%

220px-South_park_sign.svg 1280px-MTV_Logo_2010.svg

47.4%

NBA-countdown-1 unnamed-1

47.0%

hgtv_scottsvacationhouses_logo_wht_374x178 1096.1579638343

43.5%

 

Top Brands, by TV Ad Attention, September 2020

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program and daypart level

TVision Engagement Metrics, September 2020

Brand

Ad Attention (%)

Norton_AntiVirus_Logo

44.8%

fb1e1a037cba00e4ce683f3dbbac5bff

43.2%

microsoft logo

42.6%

1280px-Bristol-Myers_Squibb_Logo.svg

42.1%

1280px-Humana_logo.svg

 

71.0%

 

Coursera Training recorded the highest Attention for the month for the first time in 2020.  

Top Ad, by Ad Attention

To identify September’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement.

September's Top Ad - Overall

GrubHub - 'Steve' (111.8 Creative Attention Score):  

 

September's Top Ad - Women

Walmart - 'A different kind of membership. Walmart+ | Play' (107 Creative Attention Score): 

 

September's Top Ad - Men

IBM - 'IBM & Covid-19: Supply Chains Today' (112.1 Creative Attention Score): 

 

=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

 
The Auto TV Performance Report
The Auto TV Performance Report