MediaPost's Tony Jarvis writes an excellent recap of the news out of day one of the ARF's conference, AudienceXScience.
He writes, "If you have not been fully aware of The Attention Council (TAC), or perhaps companies like Lumen, TVision, or Adelaide I predict you are going to be paying much more attention to them soon."
Read the full story on MediaPost here.
Some of the big news included in the story:
There is still time to learn more at ARF AudiencexScience, tune in today for TVision's Tristan Webster and UCSD Professor Ken Wilbur who will unveil interesting research into the suprising relationship between attention and frequency. You can download the full report that they will present right here.