--- title: The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization description: Andy Brown named CEO of The Attention Council; organization open to new members. image: https://www.tvisioninsights.com/hubfs/CABLE%20SHOWS%20GET%20MOST%20VIEWER%20ATTENTION.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   News # The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization September 20   |   Blog  |   News *Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption of Attention* New York City and London -  Andy Brown, the former CEO of Kantar Media has been named the first CEO of [The Attention Council](https://www.theattentioncouncil.org/) (TAC), a non-profit organization of advertising and media leaders helping the industry advance the next generation of measurement. Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.   [Read the full Press Release on PRWeb.com ](https://www.prweb.com/releases/the_attention_council_appoints_andy_brown_as_its_first_ceo_becomes_membership_organization/prweb18205930.htm)or continue reading below. Industry leaders are eager for a defined metric that offers effective comparisons of digital, CTV and linear advertising. Attention has emerged as that metric and TAC, under Brown’s leadership, will advance the industry’s understanding and application of attention data. With more than 50 real-world case studies, TAC’s recent report, [“The Link Between Attention Metrics and Outcomes”](https://theattentioncouncil.org/s/tac-linking-attention-metrics-and-outcomes.pdf), shows how far the industry has come in using attention metrics to evaluate  business outcomes -  from brand recall, to store visits, to purchases.  “The industry as a whole is coalescing around attention as the best metric for measuring cross-platform engagement,” explains Marc Guldimann, Founder and CEO of Adelaide and a Founding TAC Board member. “It’s exciting to have Andy, an experienced measurement executive, take the helm at TAC as we support the industry in the rapid adoption of attention measurement.” Brown added "It is a genuinely exciting time to be taking on this role, as changes in consumer behaviour and technology are creating opportunities for innovation in the ways in which media is measured and traded." **TAC Transitions to Membership Organization** Brown will lead TAC’s transition to a membership organization, where members can access resources, case studies and reports on the latest developments and best practices in attention measurement.  Membership is open to companies and individuals including media sellers, buyers, researchers, marketers, consultants, academics and advertising technology organizations.  The TAC Board will continue to include representatives from leading attention measurement advocates including AB In-Bev, Adelaide AI, Mars and TVision. **Benchmarking Survey With The ARF Planned** Soon, TAC will partner with The ARF, an industry leader in research on advertising, media and marketing, on a major benchmark study to evaluate current and future trends in advertising and media measurement. “We know that attention is gaining traction as a critical measurement component for advertisers and the media,” explains Scott McDonald CEO and President at The ARF. “We are excited to work with Andy and The Attention Council to pinpoint industry adoption and implementation benchmarks for this critical metric.” **About The Attention Council** The Attention Council promotes the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem. Research from TAC has proven that low-clutter, high-attention and consumer-friendly experiences deliver the most effective impact for brands. The Council brings together a combination of ad industry professionals, academics, technology vendors and marketers to form thought-leadership around the attention economy. For more information visit [http://www.theattentioncouncil.org](http://www.theattentioncouncil.org/) [![CTV Advertising Report](https://no-cache.hubspot.com/cta/default/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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