Dentsu - Free Webinar - Unlocking the New Currency of Attention
Dentsu, one of the world's largest ad agencies, is helping to pioneer the adoption of Attention metrics. In their upcoming Attention Economy report, Dentsu discusses how Attention can be used to drive greater value and improve the measurement of ad campaigns across platforms. TVision is proud to have supported their Attention Economy initiative with insight and data on TV and CTV attention measurement.
In both the webinar and report, Dentsu highlights Attention as the first 'human' metric for advertising measurement. Using data from TVision and Lumen, Dentsu will discuss how marketers can leverage Attention metrics within planning and move forward with Attention as a currency.
We are excited to get together in-person with industry leaders to discuss the future of TV and CTV and advertising attention. Catch us at TV of Tomorrow, Advertising Week, Brand Innovators, ANA Masters of Marketing, and ARF's OTT 2022.
As the mid-term elections approach, candidates and Super Pacs will spend an estimated $2.1 billion on linear TV and approximately $300 million on CTV advertising. Here we take a look at how effective political TV and CTV advertising is at capturing attention of the Democrat and Republican base, and engaging those crucial independent voters.
Disney+, Geico, Apple, and YouTube TV broke through to capture TV audiences' attention best between June and August, 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.