Dentsu - Free Webinar - Unlocking the New Currency of Attention
Dentsu, one of the world's largest ad agencies, is helping to pioneer the adoption of Attention metrics. In their upcoming Attention Economy report, Dentsu discusses how Attention can be used to drive greater value and improve the measurement of ad campaigns across platforms. TVision is proud to have supported their Attention Economy initiative with insight and data on TV and CTV attention measurement.
In both the webinar and report, Dentsu highlights Attention as the first 'human' metric for advertising measurement. Using data from TVision and Lumen, Dentsu will discuss how marketers can leverage Attention metrics within planning and move forward with Attention as a currency.
TVision announced that A+E Networks has signed on to access Total View, the industry’s most comprehensive platform for measuring and analyzing person-level viewing engagement with content and ads across both linear and CTV environments.
Teads, the global media platform, today announced a groundbreaking partnership with TV measurement leader TVision to enable attention measurement across screens. TVision will now be integrated in Teads’ Attention Program. The new collaboration further demonstrates Teads’ continued investment into attention metrics and commitment to measure and gain learnings around attention across all screens.