Dentsu - Free Webinar - Unlocking the New Currency of Attention
Dentsu, one of the world's largest ad agencies, is helping to pioneer the adoption of Attention metrics. In their upcoming Attention Economy report, Dentsu discusses how Attention can be used to drive greater value and improve the measurement of ad campaigns across platforms. TVision is proud to have supported their Attention Economy initiative with insight and data on TV and CTV attention measurement.
In both the webinar and report, Dentsu highlights Attention as the first 'human' metric for advertising measurement. Using data from TVision and Lumen, Dentsu will discuss how marketers can leverage Attention metrics within planning and move forward with Attention as a currency.
TVision and Adelaide have announced a global partnership offering advertisers greater transparency into the quality of their media investment across all channels, including Linear and CTV, and the ability to activate on Attention programmatically via pre-bid segments for CTV buys.
World Cup fever propelled the top ads for Creative Breakthrough in Q4 2022. According to TVision, DoorDash's homage to soccer fans and their favorite foods, and Kia's World Cup tie-in ad, both performed exceptionally well. Caravana also broke through in Q4 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.