Dentsu, one of the world's largest ad agencies, is helping to pioneer the adoption of Attention metrics. In their upcoming
Attention Economy report, Dentsu discusses how Attention can be used to drive greater value and improve the measurement of ad campaigns across platforms. TVision is proud to have supported their Attention Economy initiative with insight and data on TV and CTV attention measurement.
In both the webinar and report, Dentsu highlights Attention as the first 'human' metric for advertising measurement. Using data from TVision and Lumen, Dentsu will discuss how marketers can leverage Attention metrics within planning and move forward with Attention as a currency.
