--- title: Spooky Ads & Scary Movies - How does Halloween get your Attention? description: Halloween a big deal for brands too. Using our person-level, second-by-second data, we decided to see what tricks and treats were on TV. image: https://www.tvisioninsights.com/hubfs/beth-teutschmann-ed5KySP1tfQ-unsplash.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # Spooky Ads & Scary Movies - How does Halloween get your Attention? October 31   |   Insights Whether you’re getting ready to trick-or-treat with the kids, or simply enjoying some spooky treats at your office party, Halloween can be one of the most fun times of the year. And Halloween a big deal for brands too. Using our person-level, second-by-second data, we decided to see what tricks - and treats - were on TV. First, we decided to see what our friends in “Big Candy” were doing on TV, and how audiences were engaging with their ads…   **Hershey’s - 'The Addams Family: Trick-or-Treat;** Two Halloween classics - Hershey’s and *The Addams Family* - teamed up for this ad promoting their new movie. As most remember the classic *Addams Family* TV show, older viewers paid more Attention throughout the commercial.   **Butterfinger - 'Nobody Lays a Finger'** In this alien-fueled trick-or-treat ad, viewer Attention peaked during key audio moments that caused viewers to look up, such as the doorbell ringing and candy bag rustling. Spooky!   **Reese’s - 'Trick' ** For Butterfinger and Hershey's, we saw age and audio play a role in viewer Attention. For Reese's 'Trick', lightning flashes cause viewer spikes.    = Last but not least, we know a common discussion this time of year is about Halloween movies - which are all over television right now. In our office, we’ve been having some friendly  debate about what the scariest Halloween movie is. Once again, we let our data do the talking (though one might argue the scariest movie has the least eyes-on-screen Attention or in-room Attention)... ![Attention on you Favorite Scary Movie ](https://www.tvisioninsights.com/hs-fs/hubfs/TVi%20Halloween%20Post%20-%202019-10-31.jpg?width=600&name=TVi%20Halloween%20Post%20-%202019-10-31.jpg) The winner? The classic *Hocus Pocus *just barely took the top spot! = Got questions about how we got this data? Want to let us know what the best costume was at your office Halloween party? [Contact us for a call or a demo!](https://www.tvisioninsights.com/contact-us)   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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