Attention Takes Center Stage at ARF AudienceXScience

Media Post's Tony Jarvis recaps a  full day focused on Attention at ARF's AudienceXScience. Jarvis writes, "CIMM’s [Jon] Watts, together with Caroline Hugonenc, senior vice president-research & insights of Teads, reminded the ARF conference’s virtual audience that attention, whether for content or ads, was a precious resource for consumers and “does not happen in a vacuum.”

The event featured multiple panel presentations on attention, including "The Attention Economy" presented by Dentsu, TVision and Lumen, as well as a review of research from TVision and RealEyes that explained how the strength of creative impacts viewer attention to TV ads.

TV and CTV Attention Report
The TV and CTV Attention Report