By all accounts HBO Max's day-and-date release strategy for major movies is paying off with increased subscriptions and a growing share of time spent, according to TVision's recent Streaming TV Engagement Report.
Variety reporter Kevin Tran used TVision's data to look at how HBO Max's latest release, Mortal Kombat, compared to other recent movie releases in terms of impact on viewership and engagement. Our data shows that while Mortal Kombat did produce a bump in viewership for HBO Max, other recent releases, such as Godzilla vs Kong have had a bigger impact.
The TV landscape is changing quickly. Let us help keep you in the know.
