Netflix landed the five top shows for Co-Viewing in June 2020. Ads from PetSmart, Amazon and Lowe's broke through for Attention in the month.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content.
If you are interested in a broader look at how TV viewing and ad engagement has changed during the pandemic, please read our post, “How COVID-19 Has Changed TV Viewing Habits.”
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.
Top OTT Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
|
Program |
Application |
Attention Index |
|
Workin' Moms (S4) |
Netflix |
162.5 |
|
Marcella (S3) |
Netflix |
147.6 |
|
Dead to Me (S2) |
Netflix |
143.2 |
|
Blood & Water (S1) |
Netflix |
141.1 |
|
Defending Jacob (S1) |
Apple TV |
140.6 |
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
|
Program |
Application |
Co-Viewing Rate |
|
Hollywood (S1) |
Netflix |
87% |
|
Floor is Lava (S1) |
Netflix |
87% |
|
Somebody Feed Phil (S3) |
Netflix |
86% |
|
The Big Flower Fight (S1) |
Netflix |
84% |
|
Magic for Humans (S3) |
Netflix |
84% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
|
Program |
Application |
Binge Rate |
|
Fuller House (S5) |
Netflix |
63% |
|
Upload (S1) |
Amazon |
52% |
|
Workin' Moms (S4) |
Netflix |
47% |
|
Dating Around (S2) |
Netflix |
45% |
|
Homecoming (S2) |
Amazon |
45% |
TV Ad Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
Top Programs by TV Ad Attention, BROADCAST
TVision Engagement Metrics, June 2020
|
Program |
Network |
Ad Attention |
|
In the Dark |
CW |
89.0% |
|
Man with a Plan |
CBS |
79.0% |
|
Songland |
NBC |
79.0% |
|
The Genetic Detective |
ABC |
78.7% |
|
Broke |
CBS |
77.2% |
Top Programs by TV Ad Attention, CABLE
TVision Engagement Metrics, June 2020
|
Program |
Network |
Ad Attention |
|
Total Bellas |
E! |
93.4% |
|
Yellowstone |
POP |
87.9% |
|
Jay Leno's Garage |
CNBC |
85.8% |
|
Mexico Life |
HGTV |
85.5% |
|
Naked and Afraid: Foreign Exchange |
Discovery Channel |
85.2% |
The brands with the best Ad Attention scores are making smart media-buying decisions - at the network, program and daypart level.
TVision Engagement Metrics, June 2020
|
Brand |
Ad Attention (%) |
|
Coursera Training |
73.9% |
|
Home Advisor |
73.7% |
|
Ring |
73.1% |
|
Walmart |
72.3% |
|
Apple |
72.0% |
Coursera Training recorded the highest Attention for the month for the first time in 2020.
To identify June’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women.
June's Top Ad - Overall
PetSmart - 'Online Booking. It's That Easy!' (109.4 Creative Attention Score): In this ad PetSmart unveils online booking to make scheduling easier during the pandemic. The ad draws viewer attention to the easy booking process with a loud “what?” from mom.
June's Top Ad - Women
Amazon - 'My Spy - Coming Soon' (111.6 Creative Attention Score): In this ad, Amazon combines a movie trailer and a commercial for their streaming services. Women increase Attention to the ad when the narrator’s voiceover begins and it is maintained as the young girl shows her smarts.
June's Top Ad - Men
Lowe's - 'Summer is Open' (112.4 Creative Attention Score): This ad from Lowes was the one that men paid the most attention to, but it was a well-performing ad with women, too. In fact women paid more attention than men. Men's attention to the ad peaked at the brand mention. .
For more information on Ad Attention, Ad Attention, or OTT Content, contact us
=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.
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