June 2020: Top Shows, Brands, and Ads

Netflix landed the five top shows for Co-Viewing in June 2020. Ads from PetSmart, Amazon and Lowe's broke through for Attention in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the  top performers for our Attention and Viewability metrics across advertising, and  broadcast, cable, and OTT content. 

If you are interested in a broader look at how TV viewing and ad engagement has changed during the pandemic, please read our post, “How COVID-19 Has Changed TV Viewing Habits.”

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

Program 

Application 

Attention Index

Workin' Moms (S4)

Netflix

162.5

Marcella (S3)

Netflix

147.6

Dead to Me (S2)

Netflix

143.2

Blood & Water (S1)

Netflix

141.1

Defending Jacob (S1)

Apple TV

140.6

 

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program

Application 

Co-Viewing Rate

Hollywood (S1)

Netflix

87%

Floor is Lava (S1)

Netflix

87%

Somebody Feed Phil (S3)

Netflix

86%

The Big Flower Fight (S1)

Netflix

84%

Magic for Humans (S3)

Netflix

84%

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

Fuller House (S5)

Netflix

63%

Upload (S1)

Amazon

52%

Workin' Moms (S4)

Netflix

47%

Dating Around (S2)

Netflix

45%

Homecoming (S2)

Amazon

45%

 

Top TV Shows, by TV Ad Viewability

TV Ad Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

Top Programs by TV Ad Viewability, BROADCAST

TVision Engagement Metrics, June 2020

Program

Network

Ad Viewability

In the Dark

CW

89.0%

Man with a Plan

CBS

79.0%

Songland

NBC

79.0%

The Genetic Detective

ABC

78.7%

Broke

CBS

77.2%

 

Top Programs by TV Ad Viewability, CABLE

TVision Engagement Metrics, June 2020

Program 

Network

Ad Viewability

Total Bellas

E!

93.4%

Yellowstone

POP

87.9%

Jay Leno's Garage

CNBC

85.8%

Mexico Life

HGTV

85.5%

Naked and Afraid: Foreign Exchange

Discovery Channel

85.2%

 

Top Brands, by TV Ad Viewability

The brands with the best Ad Viewability scores are making smart media-buying decisions - at the network, program and daypart level. 

TVision Engagement Metrics, June 2020

Brand

Ad Viewability (%)

Coursera Training

73.9%

Home Advisor 

73.7%

Ring

73.1%

Walmart

72.3%

Apple

72.0%

 

Coursera Training recorded the highest Viewability for the month for the first time in 2020.  

Top Ad, by Ad Attention

To identify June’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. 

June's Top Ad - Overall

PetSmart - 'Online Booking. It's That Easy!' (109.4 Creative Attention Score): In this ad PetSmart unveils online booking to make scheduling easier during the pandemic. The ad draws viewer attention to the easy booking process with a loud “what?” from mom. 

 

June's Top Ad - Women

Amazon - 'My Spy - Coming Soon' (111.6 Creative Attention Score): In this ad, Amazon combines a movie trailer and a commercial for their streaming services. Women increase Attention to the ad when the narrator’s voiceover begins and it is maintained as the young girl shows her smarts. 

 

June's Top Ad - Men

Lowe's - 'Summer is Open' (112.4 Creative Attention Score): This ad from Lowes was the one that men paid the most attention to, but it was a well-performing ad with women, too. In fact women paid more attention than men. Men's attention to the ad peaked at the brand mention. .

For more information on Ad Viewability, Ad Attention, or OTT Content, contact us

=For more information on Ad Viewability, Ad Attention, or OTT Content, contact us.

 
The Auto TV Performance Report
The Auto TV Performance Report