The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Yan Liu, TVision's CEO is featured in two panels discussing important issues related to TV measurement.
TV Data and Measurement Summit - Yan will participate in a panel discussion titled "The Need for Panels in a Sea of Big Data." Joining Yan and industry leader Howard Shimmel, are executives from Nielsen, Havas and WarnerMedia. They'll discuss the important role calibration panels will play as the industry begins to rely big data.
The event runs all day on Wednesday, June 9, and Yan's panel session begins at 1:35 pm. You can register for free on the TV Data and Measurement Summit website.
TV+Sports Summit - On Thursday, June 10, Yan will again join Howard on a panel that includes executives from ComScore, EDO and Pumpjack Dataworks to discuss the best ways to measure live sports TV and advertising performance.
It is free to register for this event. You can see the full agenda for the TV+Sports Summit here.