--- title: Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage? description: At peak frantic reaction, attention spikes dramatically. If you’re Discover Card, how do you best take advantage of that peak in attention? image: https://www.tvisioninsights.com/hubfs/Your%20Commercial%20Generates%20a%20Massive.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog # Your Commercial Generates a Massive Peak in Attention. How Do You Take Advantage? November 27   |   Blog *Discover Card: How one brand balanced engagement and branding on TV for peak attention* For most TV advertisers, knowing how to strike a balance between engaging content and branding is key. TVision second-by-second attention data helps brands understand how attention peaks and wanes throughout their creative messaging. In the case of Discover Card, the brand wanted to let consumers know about its identity theft protection alerts. To do so in a reassuring and engaging way, they created an amusing ad where a young woman receives an alert that her phone has accidentally butt-dialed her ex. At peak frantic reaction, attention spikes dramatically. If you’re Discover Card, how do you best take advantage of that peak in attention? Check out the commercial here:   Using our attention data, we watched that massive spike occur, followed immediately by Discover Card branding for its free Social Security protection alerts. While attention did decline, this was a smart move, as Discover Card was able to capitalize off of the eyes-on-screen attention while it was at its highest. ![Discover_Card_Commercial_Attention_Second](https://www.tvisioninsights.com/hs-fs/hubfs/Imported_Blog_Media/Discover_Card_copy.png?width=700&height=292&name=Discover_Card_copy.png)  In addition, thanks to including the company logo in the right-hand footer of the screen during the ad’s earlier high-interest segments, Discover Card ensured its branding was seen when viewers were paying the most attention. With new insights imparted by our second-by-second analysis, Discover Card can capitalize upon its audience attention knowledge to put the successful, attention-grabbing storytelling elements of future campaigns front and center. *Learn more about our viewer attention studies with Discover Card—Download TVision’s [Q3 2018 Eyes-on-Screen TV Attention™ Report](https://www.tvisioninsights.com/quarterlyattention/).* [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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