February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
March 1
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Insights
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of February and found that the following primetime programs ranked the highest for capturing attention.
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.
TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too.
