February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of February and found that the following primetime programs ranked the highest for capturing attention.
As holiday shopping is underway, TVision takes a look at the TV and CTV Ad Viewability and Attention scores of some of the brands behind our favorite gifts to give from the following categories: Electronics, Wine and Spirits, Toys and Cosmetics and Fragrances.
LEGO, Progressive, and Chewy broke through to capture TV audiences' attention best between between August and October 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.