--- title: How Viewers Paid Attention to the Emmy Nominees description: These are the Emmy nominated streaming shows that captured attention best. image: https://www.tvisioninsights.com/hubfs/1f409044ec674366a2bd2a576b9ed226.png --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # How Viewers Paid Attention to the Emmy Nominees September 17   |   Blog  |   Insights At TVision we are not in the business of predicting which shows will win an Emmy, but we are in the business of measuring [every second of viewer attention to TV and CTV](https://www.tvisioninsights.com/tv-attention-for-media-sellers). We thought it would be fun to see how the streaming shows nominated for Emmys in the[ Outstanding Comedy](https://www.emmys.com/awards/nominees-winners), [Drama](https://www.emmys.com/awards/nominees-winners/2021/outstanding-drama-series) or [Limited Series](https://www.emmys.com/awards/nominees-winners/2021/outstanding-miniseries) categories captured viewer attention. Tune into the [Emmys on CBS](https://www.cbs.com/shows/emmy-awards/), Sunday, September 19 at 8:00 pm to see if the [Television Academy'](https://www.emmys.com/)[s](https://www.emmys.com/) awards for the top shows mirror how regular viewers pay attention to TV.  #### The Streaming Winners According to Attention We measured overall attention for each season (or limited series run) for the nominated streaming TV programs. Below we highlight each streaming show's Attention Index. They're benchmarked against the average attention paid to linear TV shows - the basis for the 100 index score. It's worth noting that typically streaming television keeps viewers' attention at a higher rate than broadcast TV. This is, in part, due to the more intentional nature of viewing of streaming TV. HBO Max's "I May Destroy You" and "Mare of Easttown" Captured Attention Best Among Miniseries [Randee Dawn of the Today Show](https://www.today.com/popculture/emmy-awards-2021-predictions-what-shows-will-win-t231018) expects "The Queen's Gambit" to edge out "Mare of Easttown" for the win in this category, but audiences paid the most attention to "I May Destroy You"  (144.4 on the Attention Index) on HBO Max. ![Slide2-1](https://www.tvisioninsights.com/hs-fs/hubfs/Slide2-1.jpg?width=622&name=Slide2-1.jpg) HBO Max Leads Again with "Hacks", for Outstanding Comedy [Deadline's Pete Hammond](https://deadline.com/2021/09/emmy-predictions-pete-hammond-outstanding-comedy-series-2-1234820118/) predicts that AppleTV+'s "Ted Lasso" will win this one. While "Ted Lasso" came in third on our list of streaming shows for Outstanding Comedies for attention, he does appear near the top of [our binge list ](https://www.tvisioninsights.com/resources/business-insider-top-15-july)and the show has been a major boon for [AppleTV+ audience engagement.](https://www.tvisioninsights.com/resources/variety-ted-lasso)  ![Slide1-2](https://www.tvisioninsights.com/hs-fs/hubfs/Slide1-2.jpg?width=622&name=Slide1-2.jpg) Prime's "The Boys" Leads all Nominated Streaming Dramas for Attention [Clayton Davis at Variety expects "The Crown"](https://variety.com/feature/2021-emmy-predictions-best-drama-series-1234966033/) to take the title, as part of a big night for Netflix, but "The Boys" on Amazon Prime, topped our Attention index with a 144.4. ![Slide3-1](https://www.tvisioninsights.com/hs-fs/hubfs/Slide3-1.jpg?width=622&name=Slide3-1.jpg)   What shows did you pay attention to this year, and which do you think will win on Sunday? Check back next week when we will analyze whether consumer viewer attention metrics and Emmy accolades aligned.  [![CTV Advertising Report](https://no-cache.hubspot.com/cta/default/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)