TVision's Winners from Super Bowl LIII

For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach?

We used cutting-edge technology to identify which ads best captured audience engagement. Behold, the top five:


In addition, women were, once again, more engaged to Super Bowl ads than men (12.6%). 


Want to know how your brand performed in this year's Super Bowl? Contact us. Or read recent Super Bowl coverage in Forbes and NBC News.


TV and CTV Attention Report
The TV and CTV Attention Report