Data and insights to keep you ahead of the game. Did you know that 29% of TV ads are not viewable?
TVision's Winners from Super Bowl LIII
For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach?
We used cutting-edge technology to identify which ads best captured audience engagement. Behold, the top five:
In addition, women were, once again, more engaged to Super Bowl ads than men (12.6%).
Want to know how your brand performed in this year's Super Bowl? Contact us. Or read recent Super Bowl coverage in Forbes and NBC News.
If marketers want to understand and optimize the true impact of their advertising budgets, they need to demand more from their TV measurement. TV viewability is coming, sooner rather than later. Are you ready for it?