--- title: TVision's Winners from Super Bowl LIII description: "For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach? We used cutting-edge technology to identify which ads best captured audience engagement." image: https://www.tvisioninsights.com/hubfs/andrew-mcelroy-696697-unsplash.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # TVision's Winners from Super Bowl LIII February 7   |   Insights For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach? We used cutting-edge technology to identify which ads best captured audience engagement. Behold, the top five: ![TVision_TopAds_SuperBowl2019](https://www.tvisioninsights.com/hs-fs/hubfs/TVision_TopAds_SuperBowl2019.png?width=600&name=TVision_TopAds_SuperBowl2019.png) In addition, women were, [once again](https://www.tvisioninsights.com/resources/tvision-insights-attention-deep-dive-super-bowl-52), more engaged to Super Bowl ads than men (12.6%).  ![DyvBgFtX4AA-8tV](https://pbs.twimg.com/media/DyvBgFtX4AA-8tV.jpg:large) Want to know how your brand performed in this year's Super Bowl? **[Contact us](https://www.tvisioninsights.com/contact-us)**. Or read recent Super Bowl coverage in [Forbes](https://www.forbes.com/sites/robsalkowitz/2019/02/04/marvels-teaser-ads-put-the-super-in-sbliiis-social-metrics/#7f6adb095cbf) and [NBC News](https://www.nbcnews.com/think/opinion/super-bowl-2019-commercials-olay-bumble-are-step-right-direction-ncna966096).   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)