Variety: Visualizing Vizio’s Path to Growth After IPO
By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am
Kevin Tran at Variety takes a look at marketshare for Vizio’s SmartCast after their recent IPO. He includes TVision's data showing that year-to-date, SmartCast accounted for 4% of time spent with connected-TV devices. Read Kevin's entire story on Variety.
TVision takes a look at the Viewability and Attention scores of the largest TV advertisers across the Alcohol, Insurance, Retail, and the Quick Serve Restaurant industries to understand which advertisers are best maximizing the value of their campaigns.