Variety: Visualizing Vizio’s Path to Growth After IPO
By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am
Kevin Tran at Variety takes a look at marketshare for Vizio’s SmartCast after their recent IPO. He includes TVision's data showing that year-to-date, SmartCast accounted for 4% of time spent with connected-TV devices. Read Kevin's entire story on Variety.
As holiday shopping is underway, TVision takes a look at the TV and CTV Ad Viewability and Attention scores of some of the brands behind our favorite gifts to give from the following categories: Electronics, Wine and Spirits, Toys and Cosmetics and Fragrances.
LEGO, Progressive, and Chewy broke through to capture TV audiences' attention best between between August and October 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.