--- title: The Ads That Captured Attention in February 2022 description: The top brands and ads for February 2022! image: https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-20%20at%204.46.13%20PM.png --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) # The Ads That Captured Attention in February 2022 March 22 February provides TV advertising's biggest stage - the [Super Bowl](https://www.tvisioninsights.com/resources/superbowllvi-recap) - but since the big game is such an anomaly for ad engagement, we excluded Super Bowl ads from our monthly ranking and instead analyzed the performance of commercials that aired more frequently throughout the month.  If you're interested in which Super Bowl ads were most engaging, [check out our separate analysis here](https://www.tvisioninsights.com/resources/the-winners-from-super-bowl-lvi).  Below we provide insights into two different metrics. TVision's Creative Attention Score (CAS) measures how well a specific piece of creative captures attention compared to other ads that ran in the same pod. This breakthrough score allows marketers to understand ad impact, and better predict wear-out. Below we provide the top ads for February 2022 based on CAS for male, female and general audiences. We also measure overall ad attention. This metric reveals how a brand's TV ad campaigns performed for the month. To effectively breakthrough and capture attention to ads, marketers must combine the right mix of well-performing media, on the appropriate networks, apps, and dayparts, with creative that is relevant, and engaging. TVision's second-by-second, eyes-on-screen attention data enables marketers to understand just how well their ad campaigns and specific creative pieces are performing. Below, we highlight the top five advertisers based on ad attention. ## Top Ads by Creative Attention Score In February, ads from AirWick, Arby's and CarMax broke through to capture attention, meaning the creative was engaged and relevant to its audience. Blue Buffalo captured attention from men, and Cascade from women in the month. Creative Attention Score measures an ad's ability to break through compared to other ads that ran in the same pod. Check out the second by second analysis of how [the Air Wick ad engaged attention. ](https://vimeo.com/694056642) ![Air Wick](https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-20%20at%204.46.13%20PM.png) ### Top Ad, Overall Air Wick | | | | --- | --- | | Creative Attention Score | 111.8 | ![Screen Shot 2022-03-22 at 10.59.57 AM](https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-22%20at%2010.59.57%20AM.png) ### #2 Top Ad Overall Arby's | | | | --- | --- | | Creative Attention Score: | 111 | ![Screen Shot 2022-03-22 at 11.02.36 AM](https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-22%20at%2011.02.36%20AM.png) ### #3 Top Ad, Overall CarMax | | | | --- | --- | | Creative Attention Score: | 111 | ![Blue Buffalo](https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-20%20at%204.49.13%20PM.png) ### Top Ad, Male Blue Buffalo | | | | --- | --- | | Creative Attention Score | 115.9 | ![Cascade](https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-03-20%20at%204.53.03%20PM.png) ### Top Ad, Female Cascade | | | | --- | --- | | Creative Attention Score | 113.1 | Check Your Brand’s Ad Engagement Data Or try these: [Geico](https://www.geico.com/), [Amazon](https://www.amazon.com/), [Progressive](https://www.progressive.com/), [State Farm](http://www.statefarm.com/), [T-Mobile](https://www.t-mobile.com/) ## Top Brands for Ad Attention We also measure how well a brand captures attention across all its TV campaigns. This insight helps marketers understand how their ad investments measure up against competitors, and how efficient their overall campaigns are at engaging consumers. In February 2022, brands like Bausch & Lomb, Apple, Pacific Life, Dana Farber Cancer Institute and Viking Cruises all broke through with campaigns and creative that engaged audiences. Beyond those top five performers, we've also included the brands that performed best within their specific industries. Ad Attention reflects the percent of attention viewers pay to a brand's campaigns. The average TV ad captures 41% attention on linear TV. ![195_bauschlomb](https://www.tvisioninsights.com/hubfs/195_bauschlomb.jpeg) ### Bausch + Lomb | | | | --- | --- | | Attention | 43.6% | ![Apple Logo](https://www.tvisioninsights.com/hubfs/Apple%20Logo.png) ### Apple | | | | --- | --- | | Attention | 43.4% | ![pacific life](https://www.tvisioninsights.com/hubfs/pacific%20life.png) ### Pacific Life | | | | --- | --- | | Attention | 42.6% | ![dana-farber-logo_1200xx4896-2759-0-82](https://www.tvisioninsights.com/hubfs/dana-farber-logo_1200xx4896-2759-0-82.jpeg) ### Dana Farber Cancer Institute | | | | --- | --- | | Attention | 42.8% | ![Viking_Cruises_transparent_logo](https://www.tvisioninsights.com/hubfs/Viking_Cruises_transparent_logo.png) ### Viking Cruises | | | | --- | --- | | Attention | 42.5% | Check Your Brand’s Ad Engagement Data Or try these: [Geico](https://www.geico.com/), [Amazon](https://www.amazon.com/), [Progressive](https://www.progressive.com/), [State Farm](http://www.statefarm.com/), [T-Mobile](https://www.t-mobile.com/) ## More resources from TVision [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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