--- title: Do Personal Care Customers Care About Your Brand on TV? description: We analyzed the viewability of CPG personal care brands. Revlon, Sensodyne, Suave, Pantene and Waterpik all scored highly in our viewability analysis. image: https://www.tvisioninsights.com/hubfs/di_an_h-1394384-unsplash%20(CPG%20personal%20care).jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # Do Personal Care Customers Care About Your Brand on TV? July 29   |   Insights Everyone likes to stay clean.  Soap, shampoo, skin care products, toothpaste — all these and more are found in every bathroom in every home nationwide. But just because something’s ubiquitous doesn’t mean it’s an easy sell. With hundreds of CPG Personal Care brands vying for share of your cabinet, it's a crowded market. Using our cutting-edge measurement solution, we analyzed the TV Attention of CPG Personal Care brands, with results varying widely across different types of media and programming choices. Let’s take a look.  **Soap and sports don’t mix. ** At least, not where TV Attention is concerned. Popular sports events like NCAA College Basketball, college football and even the NFL did not deliver high Attention for CPG Personal Care brands. Nor did Spanish-language shows like *Cómo dice el dicho*, or news program *Despierta América*. The big winners, though? Popular sitcom favorites like *Will & Grace* and *The Goldbergs*, and soap-opera standbys including *The Young and the Restless* and *General Hospital*. **Some CPG brands are making smart calls. ** ![Screenshot 2019-07-19 16.59.04](https://www.tvisioninsights.com/hs-fs/hubfs/Screenshot%202019-07-19%2016.59.04.png?width=300&name=Screenshot%202019-07-19%2016.59.04.png)**Revlon**, **Sensodyne**, **Suave**, **Pantene **and **Waterpik **all scored highly in our analysis of TV Attention. Despite lots of market-buzz, **Dollar Shave Club** came in further down the list — as well as **Head & Shoulders**, whose TV Attention average fell 3.5 percentage points **below **our average of CPG Personal Care brands -- and 6.4 percentage points below another competing hair care brand. With TV viewing habits changing than ever, there’s no such thing as a sure thing. Are you a CPG Personal Care brand who wants a competitive edge in a dynamic and rapidly shifting media marketplace? Download our [CPG Personal Care Industry Report](https://info.tvisioninsights.com/cpg-personal-care) now. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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