Can Age & Gender Impact Ad Viewability?

It’s a cliché, so true it’s annoying: Young people can’t sit still, and older folks don’t feel like getting up. As long as there has been something to sell, age-oriented marketing has hinged upon that basic idea.

But what happens when the TV is actually on? When it comes to Ad Viewability, do younger viewers tune out more quickly? What are the disparities between male and female viewers? Are there even any at all?

For years, we didn’t quite have the tools we needed to get measurable data on Viewability. But we do now. Our cutting-edge technology helped us get the real story - at the person level. And that data is telling us amazing things.

Age and Gender, Ad Viewability and Ad Attention.

Interestingly, our results continued to show that for the first half of 2019, the gaps between Ad Viewability and Attention were only slightly different across gender lines -- so slight as to be negligible.

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But the really interesting results came later. Our data showed that as viewers got older, their Viewability and Attention rates grew steadily, with ages 65+ scoring the highest for Ad Viewability. 

Age_H12019

How do we do what we do? And how can we use it to help you? We’re happy to talk anytime. Read more in the H1 2019 TV Performance Report, and find out how TVision can help reset the future of your brand.

The Auto TV Performance Report
The Auto TV Performance Report