October 2020: Top Shows, Brands, and Ads

Netflix once again recorded the Top 5 Most-Binged programs in October 2020. Meanwhile, AMC (2) & HGTV (3) programming captured the top Ad Attention on Cable. Ads from Snickers, Lucky Charms and EA Sports broke through to capture Attention best in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate

 

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Application 

Co-Viewing Rate

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NETFLIX

68%

33536068-0-image-a-20_1600878164021

NETFLIX

61%

mandalorian-season2-logo-700x300

DISNEY PLUS LOGO

60%

Ted Lasso

1280px-Apple_TV_Plus_Logo.svg

59%

Magic-of-Disneys-Animal-Kingdom-Premiering-on-Disney DISNEY PLUS LOGO

58%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Application 

Attention Index

Picture1

NETFLIX

153.8

33536068-0-image-a-20_1600878164021

NETFLIX

150.6

Julie-and-the-Phantoms

NETFLIX

148.1

tehran2

1280px-Apple_TV_Plus_Logo.svg

145.6

criminal-logo

NETFLIX

142.3

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

Kipo_and_the_Age_of_Wonderbeasts_Logo

NETFLIX

54%

Julie-and-the-Phantoms

NETFLIX

53%

deaf-u

NETFLIX

51%

1-1-1

NETFLIX

51%

33536068-0-image-a-20_1600878164021

NETFLIX

49%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. American Housewife on ABC and CBS’s The Amazing Race took the top two spots for primetime broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, October 2020

Program

Network

Ad Attention

1024px-American_Housewife_Logo.svg


ABC

44.4%

the-amazing-race-5cba1ddc5cc96

unnamed

43.8%

d9u2mqv38g741

1200px-Fox_Broadcasting_Company_logo_(2019).svg

42.9%

 

This_Is_Us_Collection_Banner_1400x

NBC

41.7%

page-header

ABC

41.4%

 

Top Programs by TV Ad Attention, CABLE, October 2020

Program 

Network

Ad Attention

thewalkingdeads9logo 1200px-AMC_logo_2016.svg

AMC_logo_2016.svg

49.2%

Fear-The-Walking-Dead-Logo AMC_logo_2016.svg

47.7%

stbe3 1096.1579638343

47.0%

mbia-s1-hulu_search_tile_2_16x9_3840x2160 1096.1579638343

46.6%

flip-or-flop-58afd4160a46b 1096.1579638343

44.0%

 

Top Brands, by TV Ad Attention, October 2020

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program and daypart level

Brand

Ad Attention (%)

newday-usa

42.1%

small_logo

41.5%

sentinelone-endpoint-protection-platform

41.2%

Wayfair-logo

41.2%

microsoft logo

41.1%

 

Top Ad, by Ad Attention

To identify October’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement.

October's Top Ad - Overall

Snickers - 'Fantasy Night' (110.2 Creative Attention Score):  

 

October's Top Ad - Women

Lucky Charms - '#SingWithLucky' (113 Creative Attention Score): 

 

October's Top Ad - Men

EA Sports - 'FIFA 21 Win as One' (114.4 Creative Attention Score): 

 

=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

 
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