TVision Insights, the leader in measuring eyes-on-screen attention to every second of programming and advertising on television, today released its Q2 2017 TV Attention Report. The report reveals that cable television programming captures primetime viewer attention better than broadcast, and brands see significant variation in consumer attention to different ads in their rotation. The report also identifies which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging creative with effective media planning in order to garner the most attention.
Key findings from the Q2 2017 TV Attention Report:
“For decades the TV industry has tracked which channels people watch. But watch is a relative term. For most of the industry, a rating is simply a measure of how many viewers happened to be in the room with the TV on. It reveals nothing about the amount of attention an individual viewer actually paid to the screen,” said Mark Green, Chief Strategy Officer, TVision Insights. “To us, that metric is everything.”
All rankings and data are based off of TVision’s proprietary technology and single-source panel. Their computer vision technology passively measures eyes-on-screen attention to content. The opt-in panel has installed proprietary, privacy-safe hardware & software allowing for passive monitoring of their television viewing behaviors. The result is person-level measurement data reported second-by-second. Media buyers and sellers both use TVision’s attention data to make smarter decisions around messaging, media plans, programming, and valuing inventory.
Data in the report is based on the viewing behaviors of 7,500 people in Boston, Chicago, and Dallas.
To view the full report, visit tvisioninsights.com/quarterlyattention.