TVision's Winners from Super Bowl LIV

For many brands, the Super Bowl is the biggest day of the year. With a price tag of $5.6 million per 30-second commercial, it's important to understand how viewers engaged with advertising. Which ads best captured Attention and what learnings can be applied for next year? Take a look below and read more about TVision's data in AdWeek, Forbes, Bain Media, MediaPost, and Broadcasting & Cable.

We used cutting-edge technology to identify which ads best captured audience engagement. Behold, the top five:

Super Bowl TVision Top Ads

In addition, we looked at Attention by game part. As you can see, the close game led to higher Attention in Q3 and Q4 as viewers stayed glued to the screen. This was a reversal from the 2019 Super Bowl (Refresher: Patriots beat the LA Rams 13-3), where Q1 and Q2 had the highest Attention. Both years, halftime scored below average. You can read more about game part Attention in Forbes.

TVision_GamePartAttention_SuperBowl2020

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The Auto TV Performance Report
The Auto TV Performance Report