May: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
Our passive measurement technology allows us to see which programs are best are capturing eyes-on-screen attention. We looked back at the entire month of May and found that the following primetime programs ranked the highest.
CBS's "Training Day", FX's "The Americans", and Netflix's "Narcos" took the top spots
This is the first time an FX program has made the list in 2017
This is the first time "Mystery Science Theatre 3000" and "The Keepers" made the OTT-exclusive list
TVision and Adelaide have announced a global partnership offering advertisers greater transparency into the quality of their media investment across all channels, including Linear and CTV, and the ability to activate on Attention programmatically via pre-bid segments for CTV buys.
World Cup fever propelled the top ads for Creative Breakthrough in Q4 2022. According to TVision, DoorDash's homage to soccer fans and their favorite foods, and Kia's World Cup tie-in ad, both performed exceptionally well. Caravana also broke through in Q4 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.