Benchmark Campaigns Against the Competition with Attention Data

In our four-part series, Top Tips for Attention, we share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics. 

In part two of our four part series we explain how marketers can use TVision's data to monitor competitor's ad programs, learn from best practices and make prudent investments to counter remain top of mind across both linear and CTV. 

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In part two of our Attention Tips series, marketers learn how to:

  • Benchmark against and keep pace with competitors
  • Measure performance of their own brand and competitors holistically, across CTV and linear.

For more information on how to improve campaign value and performance with attention data, visit our first set of tips on media planning.