LA Daily News: What the pandemic revealed about baseball

Has the pandemic changed the way we watch baseball forever? 

As baseball season kicks off, we are watching to see how our favorite teams fare on the diamond, but we will also be watching to see how MLB fares on the TV. LA Daily News sports columnist JP Hoornstra took a look at TVision's attention data to understand how the pandemic, and its shortened baseball season, which was played in empty stands, impacted TV viewership. The results show that while overall viewership was lower, fans that did tune in paid higher attention in 2020 than they did in 2019. Does this data indicate that the casual baseball viewer is gone forever? We will have to watch how the 2021 season plays out to know for sure.  Read the full story on LA Daily News.

TV and CTV Attention Report
The TV and CTV Attention Report