--- title: When Travelers Want to Go Somewhere, Do They Go with Your Brand? description: Getting exposure to your advertising is essential, even when you’re offering a trip to paradise. So how can your travel brand make the smart call? image: https://www.tvisioninsights.com/hubfs/dino-reichmuth-115620-unsplash%20(travel).jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # When Travelers Want to Go Somewhere, Do They Go with Your Brand? July 22   |   Insights You may think Travel brands have it easy.  Beaches, vistas, and exotic sights all seem like they sell themselves. But hotels, airlines, cruise lines, car rentals and other travel brands have to make smart calls in an especially dynamic and fragmented media landscape. Getting the right kind of exposure to your brand's advertising is essential, even when you’re offering a trip to paradise. So how do Travel brands make the smart call? We leveraged our unique, person-level data to find the answers. **Travel shows don’t always keep viewers in their seats.** We were surprised to find that some travel shows - like *Expedition Unknown* - do not always deliver high Viewability for Travel brand ads. Nor, interestingly, did food-oriented shows like *Chopped*, *The Kitchen* and *Trisha’s Southern Kitchen*. On the flip side, primetime network dramas like *Bull*, *Manifest *and *Chicago P.D.*, as well as personality-driven shows like *Hawaii Five-O* and *Diners, Drive-Ins and Dives*, delivered both large audiences and high Viewability. **Are the biggest Travel brands driving the biggest results?** ![Screenshot 2019-07-22 06.55.57](https://www.tvisioninsights.com/hs-fs/hubfs/Screenshot%202019-07-22%2006.55.57.png?width=300&name=Screenshot%202019-07-22%2006.55.57.png)Spoiler Alert - many of the leading travel brands - **Hilton, Marriott, Holiday Inn, Disney - **did not crack the top 10 Travel brands for TV Viewability. Even a big brand like **Expedia** performed just slightly above the average of other Travel brands. Ad buys for more specific, location-based Travel brands like **SanDiego.org**, **Universal Orlando**, **Secrets Resorts**, **Visit Las Vegas** and **Visit Israel** managed to break through to the top of the list. With so many destinations out there, how can your Travel brand stand out as the right traveler choice? To learn more - download TVision's [Travel Brand Industry Report. ](https://info.tvisioninsights.com/travel)Got questions? Feel free to connect with us to make your brand go places. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)