Does TV have a Attention Problem?

In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable. 

Want to learn more about TV Attention? Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here.

Got questions, or want a demo of how to solve your brand's TV Attention problem? Contact us!
TV and CTV Attention Report

More resources from TVision
blog insights
Who's Paying Attention to Political Ads Right Now?
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.
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insights
2024 Super Bowl: The Top Ads For Viewer Attention
TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too.
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blog
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision announced an agreement for Kargo to use TVision’s CTV Campaign Measurement to optimize CTV campaigns for brand clients.
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The TV and CTV Attention Report
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile