--- title: "November: Top Shows, Brands, and Ads" description: The Crown (S3) Topped the OTT Attention Index and Clairol's ‘Not Today Gray’ Scored Top Ad for November. image: https://www.tvisioninsights.com/hubfs/thecrownheader-1.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # November: Top Shows, Brands, and Ads December 9   |   Insights *The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored top ad for November.* TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of November's top programs, brands, and ads, as ranked by TV Ad Attention. For the first time, ***Streaming Analytics*** data is also included. To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, [contact us](https://www.tvisioninsights.com/contact-us) and we’ll help you find the data you need. For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com/).   #### **Top OTT Programs, by Attention Index ** **Attention Index **measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. | **Program ** | **Application** | **Attention Index** | | --- | --- | --- | | The Crown (S3) | Netflix | 121 | | For All Mankind (S1) | Apple TV+ | 118 | | See (S1) | Apple TV+ | 117 | | The Morning Show (S1) | Apple TV+ | 116 | | The Mandalorian (S1) | Disney+ | 113 |   #### **Top OTT Programs, by Co-Viewing Rate** **Co-Viewing Rate** refers to the number of impressions with more than one person in front of the screen. | **Program ** | **Application** | **Co-Viewing Rate** | | --- | --- | --- | | For All Mankind (S1)  | Apple TV+ | 62% | | Letterkenny (S7)  | Hulu | 54% | | Living With Yourself (S1) | Netflix  | 51% | | The Morning Show | Apple TV+ | 50% | | Castle Rock | Hulu | 44% |   #### **Top OTT Programs, by Binge Rate** **Binge Rate **measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.  | **Program ** | **Application ** | **Binge Rate** | | --- | --- | --- | | Hello Ninja (S1) | Netflix  | 40% | | Letterkenny (S7) | Hulu  | 37% | | Castle Rock  | Hulu | 34% | | Rhythm + Flow | Netflix | 34% | | Living With Yourself (S1) | Netflix | 30% |   #### **Top Shows, by TV Attention** [TV Attention](https://www.tvisioninsights.com/what-is-tv-viewability) represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds. Last month, ABC's *The Goldbergs* took the top Broadcast spot. On cable, Food Network's *Guy's Grocery Games* topped the list*.* **Top Programs by TV Commercial Attention, BROADCAST **TVision Performance Metrics, November 2019 | **Program ** | **Network ** | **Ad Attention (%)** | | --- | --- | --- | | The Goldbergs | ABC  | 90.5% | | NCIS: Los Angeles | CBS | 87.8% | | Mom | CBS | 87.2% | | Bull  | CBS | 86.5% | | The Resident  | Fox | 86.5% |   **Top Programs by TV Commercial Attention, CABLE **TVision Performance Metrics, November 2019 | **Program ** | **Network ** | **Ad Attention (%)** | | --- | --- | --- | | Guy's Grocery Games | Food Network | 89.9% | | Flip or Flop | HGTV  | 89.6% | | The Real Housewives of Dallas | BRAVO | 89.6% | | America Says | Game Show Network | 88.7% | | Beachfront Bargain Hunt | HGTV | 87% |   #### **Top Brands, by TV Attention** TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks. **Top Brands by TV Ad Attention **TVision Performance Metrics, November 2019 | **Brand** | **Ad Attention* (%)** | | --- | --- | | Oreo | 82.4% | | Dyson V | 81.3% | | Infiniti | 80.5% | | COSENTYX | 79.7% | | Ilumya | 79.1% |   Cookie brand **Oreo **was the top Attention winner. Not far behind were Dyson V and Infiniti with **COSENTYX** and **Ilumya **rounding out the pack with almost 80% Ad Attention. While these brands were best at planning for a Viewable audience, Attention only tells half the story.   #### **Top Ads, by Ad Attention** To identify November's top ads for Attention, we analyzed **Creative Attention Score** (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below. **November's Top Ad – OVERALL ****Clairol - 'Not Today Gray'** (113.8 Creative Attention Score): On a busy day, who has time for a salon date? With Clairol, ten minutes is all you need!    **November's Top Ad – MEN ****ICY HOT - 'The Rules Just Changed'** (111.3 Creative Attention Score): Shaq and Icy Hot teamed up for Icy Hot with Lidocaine.   **November's Top Ad – WOMEN** **Tide - 'Eliminating Growing Odors'** (112.6 Creative Attention Score): It's time to stop the funk -- now with extra strength for sports odors! = For more information on Ad Attention and OTT Content, [contact us](https://www.tvisioninsights.com/contact-us).   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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