November: Top Shows, Brands, and Ads

The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored top ad for November.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data. Below is the full list of November's top programs, brands, and ads, as ranked by TV Ad Viewability and Attention. For the first time, Streaming Analytics data is also included.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

For industry benchmarks, download TVision's 2019 TV Performance Report or download IPG Media Lab's ground-breaking analysis at TVviewability.com.

 

Top OTT Programs, by Attention Index 

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

Program  Application Attention Index
The Crown (S3) Netflix 121
For All Mankind (S1) Apple TV+ 118
See (S1) Apple TV+ 117
The Morning Show (S1) Apple TV+ 116
The Mandalorian (S1) Disney+ 113

 

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.

Program  Application Co-Viewing Rate
For All Mankind (S1)  Apple TV+ 62%
Letterkenny (S7)  Hulu 54%
Living With Yourself (S1) Netflix  51%
The Morning Show Apple TV+ 50%
Castle Rock Hulu 44%

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. 

Program  Application  Binge Rate
Hello Ninja (S1) Netflix  40%
Letterkenny (S7) Hulu  37%
Castle Rock  Hulu 34%
Rhythm + Flow Netflix 34%
Living With Yourself (S1) Netflix 30%

 

Top Shows, by TV Viewability

TV Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

Last month, ABC's The Goldbergs took the top Broadcast spot. On cable, Food Network's Guy's Grocery Games topped the list.

Top Programs by TV Commercial Viewability, BROADCAST
TVision Performance Metrics, November 2019

Program  Network  Ad Viewability (%)
The Goldbergs ABC  90.5%
NCIS: Los Angeles CBS 87.8%
Mom CBS 87.2%
Bull  CBS 86.5%
The Resident  Fox 86.5%

 

Top Programs by TV Commercial Viewability, CABLE
TVision Performance Metrics, November 2019

Program  Network  Ad Viewability (%)
Guy's Grocery Games Food Network 89.9%
Flip or Flop HGTV  89.6%
The Real Housewives of Dallas BRAVO 89.6%
America Says Game Show Network 88.7%
Beachfront Bargain Hunt HGTV 87%

 

Top Brands, by TV Viewability

TV Viewability represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Viewability scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

Top Brands by TV Ad Viewability
TVision Performance Metrics, November 2019

Brand Ad Viewability* (%)
Oreo 82.4%
Dyson V 81.3%
Infiniti 80.5%
COSENTYX 79.7%
Ilumya 79.1%

 

Cookie brand Oreo was the top Viewability winner. Not far behind were Dyson V and Infiniti with COSENTYX and Ilumya rounding out the pack with almost 80% Ad Viewability. While these brands were best at planning for a Viewable audience, Viewability only tells half the story.

 

Top Ads, by Ad Attention

To identify November's top ads for Attention, we analyzed Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below.

November's Top Ad – OVERALL
Clairol - 'Not Today Gray' (113.8 Creative Attention Score): On a busy day, who has time for a salon date? With Clairol, ten minutes is all you need! 

 

November's Top Ad – MEN
ICY HOT - 'The Rules Just Changed' (111.3 Creative Attention Score): Shaq and Icy Hot teamed up for Icy Hot with Lidocaine.

 

November's Top Ad – WOMEN
Tide - 'Eliminating Growing Odors' (112.6 Creative Attention Score): It's time to stop the funk -- now with extra strength for sports odors!


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For more information on Ad Viewability and Ad Attention and OTT Content, contact us.

 

The Auto TV Performance Report
The Auto TV Performance Report