Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the “co-viewing” of parents and kids.
New results on NBC’s Olympics programming shows it to be one of those places where co-viewing continues to be high.
Twenty-six percent of viewing of current Rio Olympics is co-viewed -- 50% higher than other TV programming, according to TVision Insights. All that is important to TV advertisers.
Read more at Media Post