The Value Of Co-Viewing TV Programs

Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the “co-viewing” of parents and kids.

New results on NBC’s Olympics programming shows it to be one of those places where co-viewing continues to be high.

Twenty-six percent of viewing of current Rio Olympics is co-viewed -- 50% higher than other TV programming, according to TVision Insights. All that is important to TV advertisers.

Read more at Media Post

TV and CTV Attention Report
The TV and CTV Attention Report