September: Top Shows and Brands by TV Ad Viewability

End-of-month Broadcast Premieres Deliver for Advertisers

Below is the full list of September's top programs and brands, as ranked by TV Ad Viewability. TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data. 

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need. For industry benchmarks, download TVision's 2019 TV Performance Report or download IPG Media Lab's ground-breaking analysis at TVviewability.com.

 

Top Shows, by TV Viewability

TV Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

For September, ABC's American Housewife took the top Broadcast spot, with four other series and season premieres filling the top 5! On cable, Game Show's America Says cracked the list for the first time. 

Top Programs by TV Commercial Viewability, BROADCAST

TVision Performance Metrics, September 2019

Program Network Ad Viewability (%)
American Housewife ABC 96.0%
Bob  Abishola CBS 93.5%
God Friended Me CBS 91.4%
Young Sheldon CBS 89.5%
The Conners ABC 88.5%

 

Top Programs by TV Commercial Viewability, CABLE

TVision Performance Metrics, September 2019

Program Network Ad Viewability (%)
America Says Game Show 93.6%
Million Dollar Listing New York BRAVO 91.0%
BattleBots Discovery Channel 90.5%
Ink Master Paramount Network 88.5%
A Very Brady Renovation HGTV 87.8%

 

 

Top Brands, by TV Viewability

TV Viewability represents the opportunity to see - how often consumers are in the room when a brand ad airs. So the brands with the best Viewability scores means they are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

Top Brands by TV Ad Viewability

TVision Performance Metrics, September 2019

Brand Ad Viewability* (%)
1. DampRid 80.7%
2. Garden of Life 80.5%
3. COSENTYX 79.6%
4. Tide 79.6%
5. Ragu 79.3%


Moisture-remover DampRid was the top Viewability winner — a full 10 points above the total industry average. Not far behind were Garden of Live and COSENTYX, with household brands Tide and Ragu rounding out the pack. 

For more information on Ad Viewability and Ad Attention, contact us.

The Auto TV Performance Report
The Auto TV Performance Report