--- title: Introducing the Attention Calculator description: www.AttentionCalculator.com is a free tool to compare attentive CPM across media. image: https://www.tvisioninsights.com/hubfs/tv-plasma-couple-smile-wallpaper.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   News # Introducing the Attention Calculator September 21   |   Blog  |   News What is the true cost of attention and how does it compare across media? Marketers can discover their own cross-platform attentive CPM in seconds with our new, free[Attention Calculator.](https://www.attentioncalculator.com/)   The industry has long sought an effective cross-media measurement tool, with [the WFA taking the lead on calls to establish a new standard framework](https://wfanet.org/leadership/cross-media-measurement). Industry leaders recognize that unified metrics enable cross-platform measurement and will allow brands and media sellers to effectively value inventory. The key will be standardizing on a metric that is comparable across all types of ad placements. That metric is attention. Optimizing ad campaigns for attention can improve business outcomes, such as better brand recall, increased store visits, and brand affinity. At TVision, we are excited to partner with [Lumen](https://lumen-research.com/) to give marketers the ability to calculate attentive CPM (aCPM) in order to estimate the cost of audience engagement--making it easier than ever to determine how and where to allocate budget. Easy-to-Use, Customized, Cross-Media aCPM Calculator ![Screen Shot 2021-09-21 at 8.17.18 AM](https://www.tvisioninsights.com/hs-fs/hubfs/Screen%20Shot%202021-09-21%20at%208.17.18%20AM.png?width=1190&name=Screen%20Shot%202021-09-21%20at%208.17.18%20AM.png) *Marketers input their own CPMs to receive customized results for aCPM.* Using industry benchmarks for attention and a brand's own CPMs, the tool calculates aCPM by media type, which enables apples-to-apples comparisons of value across all platforms.  Marketers and their agencies can start using the [AttentionCalculator](http://attentioncalculator.com) right now for free. Or if you'd like to learn more about how attention can vary within your TV plan, [contact us](https://www.tvisioninsights.com/contact-us).  [![CTV Advertising Report](https://no-cache.hubspot.com/cta/default/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/9dc7af61-6555-4cda-8b3b-af4559d48bff) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)